Extreme sports aficionados, ravers, sugary-drink loving youngsters and other NZ Herald readers will soon be getting their mits on the The Red Bulletin, a self-styled "almost independent" monthly lifestyle magazine that covers music, art, culture, society and sport.
The magazine is to be dished out to New Zealand Herald readers on the first Tuesday of every month starting in January and Chris Jagusch, general manager of The New Zealand Herald, says he is excited to be involved with Red Bull.
“This is a mutually beneficial partnership. We provide Red Bull with a ready-made, intelligent audience, while Red Bull gives our readers a high-quality publication that will be unique in this market," he says.
The Red Bulletin will be accepting local advertising and will also be available from selected retailers nationwide from January. StopPress has a few copies to give away, so if you'd like one, send your details to email@example.com.
And all this talk about Red Bull brings us nicely to a video of kerrazzee extremos doing absolutely ridiculous things with winged suits in Norway.