StopPress

Marketing, advertising & media intelligence

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Sponsor post: Onscreen Advertising unveils two LED giants

By , 2015-01-30 16:39:57

OnScreen Advertising has announced the commission of two new outdoor LED screens at the main entrance to ASB Showgrounds. Installed in January, the large LED screens face in opposite directions providing long range views in both directions down Greenlane West.

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Data dump: ad spend high rollers of 2014

By , 2015-01-30 16:17:46

Nielsen has released its list of the ten brands that spent the most on advertising in 2014, according to rate card data. And, as has been the case over the last few years, Progressive Enterprises and Foodstuffs once again slogged at out for the top two spots. Here's a rundown of which other brands spent big over the course of last year.

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The Compendium: 30 January

By , 2015-01-30 15:43:12

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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'It's nacho rainforest': an unexpected entry into the Dorito's Crash the Super Bowl competition

By , 2015-01-30 15:41:30

Newcastle Brown Ale has already attempted to hijack Dorito's Crash the Super Bowl campaign, the crowd-sourced ad competition. And global advocacy group Sum of Us has followed suit by releasing a parody ad showing that a penchant for corn chips is impacting the rainforests of Asia.

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Restaurant dining, gourmet burgers and touchscreen ordering: McDonald's aims to give consumers what they want

By , 2015-01-30 15:13:45

McDonald's Balmoral franchise along Auckland's Dominion Road is currently piloting a new initiative that brings a slightly more gourmet twist to its menu in an attempt to tap into the lucrative market currently occupied by the likes of Burger Fuel and Burger Wisconsin. The introduction of 'Create your taste' allows customers to customise their burgers via an digital touchscreen kiosk that offers a list of 20 ingredients.

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Changing the pace of parties

By , 2015-01-30 15:06:45

As the popularity of the these guys on YouTube attests, humans are partial to slow motion. And, with the help of Camistry, Burger Fuel decided to slow things down for its Christmas party.

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Better, stronger, faster and more ridiculous: a look at brands and their penchant for oft-strange world record attempts

By , 2015-01-30 14:42:50

When traditional advertising isn’t quite enough to get the attention brands so desperately crave, they sometimes take extreme measures and attempt to get themselves a Guinness World Record. So, as GSK's oral health brand Sensodyne gets set to embark on the worthy mission to create the world's largest model tooth, here are a few other strange record attempts from brands.

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ANZ brings its award-winning GAYTMs to Auckland Pride

By , 2015-01-30 13:10:26

ANZ was a sponsor of Sydney’s Gay and Lesbian Mardi Gras for seven years, but it became a principal partner last year. So, to celebrate that upgrade, promote diversity and ensure it got its fair share of the pink dollar, it gave ten ATMs throughout the city a proper jzushing. This brilliant idea won a swag of awards and created a point of distinction for the bank. And now, with ANZ sponsoring the Auckland Pride festival, the idea is coming to New Zealand.

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Movings/Shakings: 30 January

By , 2015-01-30 13:05:05

Industry happenings at Prime News, Colenso BBDO, Satellite Media, Finch and Font.

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TVNZ set to re-enter the reno-reality game with Our First Home, backs the family angle as a point of difference over The Block

By , 2015-01-30 12:36:15

TVNZ will launch its new reality format Our First Home on Sunday February 8 and it's confident the combination of competitive DIY-based tension, intergenerational drama and New Zealand's enduring fascination with real estate will give The Block NZ a run for its money.

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Colenso and Michael Hill to wave the Kiwi flag at Super Bowl

By , 2015-01-30 10:55:36

From relatively small-scale beginnings in Whangarei in 1979, Michael Hill has over the last 36 years grown into an international enterprise that today has 280 stores globally employing about 2400 staff in a variety of roles. And as a culmination of this ongoing growth, the company is set to feature alongside the world's major brands in what is arguably advertising's biggest showcase, the Super Bowl.

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SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

By , 2015-01-29 17:26:48

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

By , 2015-01-29 17:25:48

Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.

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Out with the old and in with the new

By , 2015-01-29 16:47:19

Two weeks ago, Google announced it would stop selling its Google Glass Explorer, which went off the market on January 19. And this news coincided with an announcement from Microsoft on the release of a prototype of Hololens, a PC headset that runs on Windows 10.

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How to build a video game in two days

By , 2015-01-29 16:40:20

Media Design School’s Global Game Jam attracted a record 102 registered participants, all taking part in this year’s gathering. Each "jammer" was tasked with creating a functioning video game in the space of two days.

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