StopPress

Marketing, advertising & media intelligence

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Mitsubishi and Clemenger steer away from classic car ads, focus on feelings (and fertility) over features

By , 2015-05-25 17:46:00

Mitsubishi has released a new commercial via Clemenger BBDO for its Outlander SUV and, rather than focus on the car's features as is often customary in auto ads, it's focusing on the drivers. And while it's a laudable goal to try something new, we must admit to being slightly confused about this one.

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Canon Media Awards 2015: NZ Herald lands all three major gongs, Braunias snubbed and Jackson wins over the crowd

By , 2015-05-25 17:39:50

At this year's edition of the Canon Media Awards, The Herald took out both of the key traditional print awards by winning the Newspaper of the Year and the Best Daily Newspaper (over 30,000 circulation). And at a time when the digital is becoming increasingly important, the NZME-owned publication also took out the Best Website award. PLUS: Northland Age editor Peter Jackson wins over the audience.

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The Goldstein of sports sponsorship? Mastercard follows a successful formula for RWC ad

By , 2015-05-25 14:36:25

Soon the nation will be bombarded with Rugby World Cup-related ads, whether from the tournament's family of sponsors, the national sponsors, the ambushers or even the teams themselves. And MasterCard is one of the first of the bunch to get in on the act, bringing back its long-time mascot Tim for his fourth run.

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Hennah and Daniel follow Holden to Special Group

By , 2015-05-25 14:23:07

Special Group has announced the appointment of ex-Ogilvy employees Angus Hennah and Sandra Daniel as creative director and business director, respectively.

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Rebel Sport champions team spirit in new spot by Ogilvy & Mather and The Sweet Shop

By , 2015-05-25 12:21:32

One of the bedrocks of being a good sportperson is the ability to work well in a team, and this shines through in Rebel Sport’s new commercial created by Ogilvy & Mather and The Sweet Shop for its winter campaign.

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Simon Pengelly on running the FCB studio

By , 2015-05-25 12:17:21

FCB head of studio Simon Pengelly runs one of the largest agency studios in New Zealand. And despite having a schedule with very few gaps, he recently took a few minutes to chat to Creative Store founder Louise Lawton about what his high-pressure role entails.

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Meet the Mighties: Tim Deane

By , 2015-05-25 11:37:39

The official deadline may have passed, but you can still submit your entry to the 2015 TVNZ-NZ Marketing Awards. So if you feel you’ve performed heroic feats of marketing over the past year, request a late entry and you could also be Mighty Marketing material like Fonterra's Tim Deane.

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Colenso BBDO and Mars take New Zealand's first ever black pencil at D&AD

By , 2015-05-22 17:23:57

It was a record night for New Zealand agencies at this year’s D&AD awards in London with a standout moment of the night for Colenso BBDO/Proximity, when K9FM became the first ever New Zealand campaign to win a highly coveted Black Pencil, one of only five awarded globally this year.

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Vodafone launches new piggy positioning, retires James Rolleston

By , 2015-05-22 16:55:21

A piglet named Piggy Sue and a Southern Mail courier driver Keith will replace James Rolleston as the face of Vodafone on Sunday night when the telco launches a new brand campaign developed by FCB.

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The Compendium: 22 May

By , 2015-05-22 16:35:28

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Melting moments

By , 2015-05-22 16:18:12

Safety has long been a major focus of car companies. And VW has shown how important its safety features are with a powerful, shiver-inducing montage via Ogilvy Cape Town that zeroes in the most most important moment of one girl's life.

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BrandAid focuses on Dunedin's scenery and local characters to attract Kiwi tourists

By , 2015-05-22 16:06:46

Dunedin-based agency Brandaid and young production company ‘Two Bearded Men’ have created a new video for Enterprise Dunedin, and unlike many other videos about Dunedin, has steered well away from student life (and student revelry), focusing instead on the people and gems of the city.

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Eating to win: George Weston and Colenso BBDO promote the bread of champions

By , 2015-05-22 15:40:04

A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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Water-saving jeans, life-saving tears and Google martians: clever Kiwi ad cubs get the chance to head to Cannes

By , 2015-05-22 15:09:35

They say the children are our future, which is at times a worrying thought. But the way the world is changing, it's certainly true in advertising and a few of the young'uns from Media Design School have impressed some of the world's biggest creative brains and made the shortlist of the Future Lions.

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Colenso wins Grande Orca for K9FM, follows it up with Black Pencil at D&AD

By , 2015-05-22 14:58:16

Yesterday, at the Radio Rewired conference hosted in Auckland, the industry announced that Colenso BBDO's 'K9FM' campaign for Pedigree had won the Grande Orca for 2015. And the creative team at Colenso received additional good news overnight in that the campaign has also picked up a coveted black pencil at the D&AD Awards (it also won a yellow pencil).

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