StopPress

Marketing, advertising & media intelligence

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If you see it, you can change it

By , 2015-03-06 11:40:25

Launched in the lead up to International Women's Day this Sunday, a new campaign by creative agency WCRS for not-for-profit organisation Women's Aid featuring an interactive billboard that depicts an abused woman being healed when passersby look at it. The campaign is powered by face recognition technology, and aims to encourage people not to ignore the issue of domestic violence.

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NZRetail magazine gets a refit, launches online news service The Register

By , 2015-03-06 11:19:07

NZRetail magazine is nearing its 70th year in publication, but the grandest dame in Kiwi retail news has lost none of her pizzazz. And it's just emerged from a rebranding with a bigger format, perfect binding, a bi-monthly publishing schedule and a long-awaited online arm, The Register.

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Skin deep

By , 2015-03-06 10:54:27

Not-for-profit organisation Bias has released a new campaign that has since 3 March bounced around the internet, collecting millions of views along the way. The short spot, which is based on the premise that we are all the same under our skins, shows several couples, who while dancing behind a giant X-ray screen are reduced to skeletal figures. When the couples step out from behind the screen, they are revealed as a diverse assortment of characters, illustrating that our biases and judgements are only skin deep.

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Holden puts FCB and Special Group to the test—UPDATED

By , 2015-03-06 10:32:21

Holden has been doing some interesting work with Ogilvy in recent times, like the award-winning Commodore campaign, Barina Heart Racing or 60 Years Loyal. But after around nine years together—and a few years before that with Meares Taine—the brand is set to shack up with another agency and it's a battle between FCB and Special Group, both of whom have been given live projects to work on as part of the assessment.

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Lightbox turns to bloggers to spread the word

By , 2015-03-06 10:09:57

Spark’s subscription video on-demand (SVOD) platform Lightbox has been experimenting with some marketing avenues, through the use of bloggers and social influencers in order to support its traditional media channels.

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After having a crack at Toyota, Ford takes on other brands—and the ponces who drive them—with Territory ad

By , 2015-03-06 09:49:14

Ford has been giving Toyota a bit of grief in its advertising after sales of its Ranger topped those of the Hilux last year. And now it's taking a swipe at a bunch of other car brands—and the ponces who drive them—with an ad for its new Territory SUV.

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FCB's Brian transplant: van den Hurk takes over from Crawford as chief executive

By , 2015-03-05 17:04:05

FCB’s current chief executive and Australia New Zealand chair Bryan Crawford took on a bunch of international responsibility with the FCB network last year. Those responsibilities continue to grow, so Brian van den Hurk, the current managing director, has been promoted to the role of chief executive.

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'Milk was a good choice': Anchor flexes for next instalment of 'Must be Milk'

By , 2015-03-05 16:30:06

Anchor's latest campaign via Colenso BBDO aims to bring some of the benefits of milk to life—and, ideally, reverse declining milk consumption—by showing a selection of real stories. And, following on from the first teeth-related ad, it's moved onto showing how it helps grow muscle with a beautifully made spot featuring a dancer called Nathan.

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4G war spills over into the Commerce Commission as Vodafone and Spark continue bickering

By , 2015-03-05 16:16:57

Since December, Vodafone and Spark have been at each others throats in an ongoing battle about which telco has New Zealand's largest 4G network. And Vodafone's announcement that it has referred the issue to the Commerce Commission has coincided with some fresh blows.

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Wiki NZ re-launches, aims to make data less daunting

By , 2015-03-05 15:09:49

Innovative data-sourcing site Wiki New Zealand launched in December 2012 as something of a test model to see what users wanted from the site and how it could run more efficiently. Two years on, the site has now been redesigned and chief executive Lillian Grace says feedback has been "overwhelmingly positive".

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Kenshoo puts all its programmatic tools into a single box

By , 2015-03-05 14:21:11

Active in the Kiwi market since 2011, ditial marketing software provider Kenshoo recently announced the launch of a mobile display channel service in partnership with AppNexus, a company that facilitates more than 16 billion ad buys through real-time bidding every day. And following on from this, the company has also brought together all its software under a single platform called Infinity Suite.

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ASB backs the All Blacks, tweaks its convenient acronym

By , 2015-03-05 12:55:33

ASB is the latest brand to bask in the reflected glow of the All Blacks after its partnership with New Zealand Rugby was announced today. And, in celebration, the bank has rebranded for a day.

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The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

By , 2015-03-05 11:57:55

So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson's company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?

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They grow up so fast: Viva moves out of home, gets its own website—UPDATED

By , 2015-03-05 11:52:52

NZME's flagship lifestyle​ brand Viva comes as a separate magazine inside the Herald. And now it also comes as a separate website, viva.co.nz.

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Just swell

By , 2015-03-04 14:16:03

Samsung put on a big show for the launch of its new phones early this week. But just a few days before that showoffery we heard a story from the BBC about the environmental problems of a throwaway culture, the mining of rare earth minerals—and the mining of old phones—and the unwillingness of manufacturers to give plans to those who want to try and repair their broken products. So, rather than leaving a number of old phones festering in the bottom drawer, we decided to collect a few and hand them over to Starship. And this is what we found bursting out of an old Galaxy Note 2.

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