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Marketing, advertising & media intelligence

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ANZ brings its award-winning GAYTMs to Auckland Pride

By , 2015-01-30 13:10:26

ANZ was a sponsor of Sydney’s Gay and Lesbian Mardi Gras for seven years, but it became a principal partner last year. So, to celebrate that upgrade, promote diversity and ensure it got its fair share of the pink dollar, it gave ten ATMs throughout the city a proper jzushing with bright colours, rhinestones and rainbow receipts. This brilliant idea won a swag of awards and created a point of distinction for the bank. And now, with ANZ sponsoring the Auckland Pride festival, the idea is coming to New Zealand.

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Movings/Shakings: 30 January

By , 2015-01-30 13:05:05

Industry happenings at Prime News, Colenso BBDO, Satellite Media, Finch and Font.

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TVNZ set to re-enter the reno-reality game with Our First Home, backs the family angle as a point of difference over The Block

By , 2015-01-30 12:36:15

TVNZ will launch its new reality format Our First Home on Sunday February 8 and it's confident the combination of competitive DIY-based tension, intergenerational drama and New Zealand's enduring fascination with real estate will give The Block NZ a run for its money.

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Colenso and Michael Hill to wave the Kiwi flag at Super Bowl

By , 2015-01-30 10:55:36

From relatively small-scale beginnings in Whangarei in 1979, Michael Hill has over the last 36 years grown into an international enterprise that today has 280 stores globally employing about 2400 staff in a variety of roles. And as a culmination of this ongoing growth, the company is set to feature alongside the world's major brands in what is arguably advertising's biggest showcase, the Super Bowl.

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SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

By , 2015-01-29 17:26:48

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

By , 2015-01-29 17:25:48

Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.

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Out with the old and in with the new

By , 2015-01-29 16:47:19

Two weeks ago, Google announced it would stop selling its Google Glass Explorer, which went off the market on January 19. And this news coincided with an announcement from Microsoft on the release of a prototype of Hololens, a PC headset that runs on Windows 10.

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How to build a video game in two days

By , 2015-01-29 16:40:20

Media Design School’s Global Game Jam attracted a record 102 registered participants, all taking part in this year’s gathering. Each "jammer" was tasked with creating a functioning video game in the space of two days.

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Gutsy Microsoft offers rebates to Kiwi businesses that switch from Google Apps to Office 365

By , 2015-01-29 16:21:03

Microsoft New Zealand is throwing down the gauntlet and challenging Google via a new campaign that will offer Kiwi small and medium-sized businesses (SMBs) using Google apps a $25-per-user rebate if they purchase Office 365 before 30 April 2015 and switch before 31 May.

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Google's Project Ara will turn smartphones into high tech jigsaw puzzles

By , 2015-01-29 15:45:26

Google has released a video showing off the numerous possibilities of Project Ara, a concept smartphone with a modular design that allows users to swap out different components in order to cater it to the individual.

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Watching the clock: Nielsen's guide to binge watching

By , 2015-01-29 12:58:44

With the relatively recent advent of streaming services, watching TV shows is becoming less about being home at 7.30pm on a Wednesday and more about watching episode after episode until your eyes start to bleed. But what to choose given the time constraints? As Lightbox gets set to screen Better Call Saul exclusively in February, as Sky gets set to launch its long-awaited SVOD service Neon after a series of delays, and as TVNZ gets set to launch its rejigged OnDemand platform, there are more options than ever for Kiwi viewers. So here's a handy guide from Nielsen that shows you how long it will take you to watch some of the world's most popular shows, end-to-end.

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The surprising popularity of boring streams

By , 2015-01-29 12:56:39

George FM has set up a live stream of a jar of lollies. And though this might sound slightly insane, humans have in the past shown the proclivity to tune in to the mundane.

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Horse's Mouth: Tom Uglow, Google Creative Lab

By , 2015-01-29 10:18:01

Tom Uglow works on the periphery of the advertising industry, bringing ideas that exist only in the imagination into the real world. Based at the Google offices in Sydney, he has already lent his creative touch to innovative projects such as The Cube, and he says there’s much more to come.

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Heart Kids and Method get blood pumping with pimped out, cricket-based beep test

By , 2015-01-29 09:59:06

Taking the beep test is something of a rite of passage for many young Kiwis. And Heart Kids and Method have put a modern, cricket-based spin on it in an effort to raise awareness of the charity.

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Tradie drones, crypto money and the emergence of holonars: MYOB speculates on what 2040 will look like

By , 2015-01-29 09:08:41

MYOB's chief technology officer Simon Raik-Allen has in his publication, Future of Business Report – New Zealand 2040, speculated on what the future will look like—and, apparently, there are quite a few surprise on the horizon.

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