StopPress

Marketing, advertising & media intelligence

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Goodbye Mr Campbell and thanks for all the marvellousness

By , 2015-05-29 16:40:57

An ode to John's last tango. *Camera turn*.

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Trade Me Property celebrates 10th anniversary, showcases weird and wonderful homes sold over the years

By , 2015-05-29 16:36:07

Much like our taste in shoes, haircuts and dairy lollies, our understanding of constitutes the ideal home is very much a matter of personal preference. And although rising house prices has made it quite difficult for homebuyers to afford that perfect abode, Trade Me Property has over the last ten years connected various Kiwis with their dream homes—and, as it turns out, Kiwi tastes can at times be weird and wonderful. So, in celebration of its tenth anniversary, Trade Me Property has launched a digital campaign that showcases six of the most memorable houses that have been sold via site over the last decade.

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The Compendium: 29 May

By , 2015-05-29 15:43:01

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Amanda Wilson adds her name to the list of recent MediaWorks departures

By , 2015-05-29 14:21:31

John Campbell is leaving the building after tonight's show. And MediaWorks will be doubling up on farewell sausage rolls because it's also the last day for head of marketing and publicity Amanda Wilson, who has been with the company for 12 years.

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Fairfax makes another digital push with latest shakeup, responds to reports of job cuts—UPDATED

By , 2015-05-29 14:04:09

Fairfax yesterday announced that it would be restructuring its business to align it more closely with a "modern newsroom," which is digital-centric and focused on audiences and content rather than traditional mastheads. This immediately led to interest from all major media outlets and speculation as to how many job cuts the changes could result in.

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Sparking change: five jobs to go at Rapp, Dynamo investigates new location

By , 2015-05-29 13:03:37

Following on from the report of two departures at DDB earlier this week—and what DDB says was the unrelated resignation of Chris Riley—we followed up on comments suggesting there were more departures than DDB chief executive Justin Mowday was letting on. He referred us to Rapp managing director Robert Limb, who confirmed the staff count on the third floor of the building would also be going down. PLUS: what changes to the Spark roster might mean for Dynamo.

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Hilarious fake Tweets from the NZ Radio Awards

By , 2015-05-29 11:05:56

During the New Zealand Radio Awards, hosts Andrew Mulligan and Bryce Casey shared a series of faux Tweets supposedly posted by a series of celebrities during the event. Prime minister John Key, X Factor NZ host Dominic Bowden and even Queen Elizabeth (or Lizzie as she refers to herself) were victims of Photoshopped Tweets on the night.

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Meet the Mighties: Vaughan Schwass

By , 2015-05-29 09:39:36

The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, take a leaf out of Vaughan Schwass' book, submit an entry before the deadline of 5pm today and you could also be Mighty Marketing material. NOTE: Last day for entries.

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Big interactive wheel keep on turnin' as sector charts another major rise

By , 2015-05-28 16:53:43

According to Mary Meeker's latest report, online attention minutes continue to grow in the US (with mobile now accounting for over half the time spent online). And the gap between attention and ad spend is also starting to close. That trend is evident here too, and the latest IAB/PwC Online Advertising Report showed that the sector generated $180 million in the first quarter of 2015, a 53 percent increase year on year.

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Vespa: the answer to traffic woes

By , 2015-05-28 16:50:56

In an effort to show drivers that they have an alternative to breathing in exhaust fumes for hours a day, Vespa has released a clever campaign via Y&R Ecuador that feeds an ad onto the Waze navigation app, telling drivers how much faster they would reach their destination if they were on two wheels. While the campaign certainly does make the point that it might be time for drivers to invest in an alternative mode of transport, it will probably also contribute to road rage levels—because let's face it, there's nothing quite as annoying as watching motorcyclists effortlessly weave their way through traffic. And knowing that they are reaching their destinations about three days before you do makes it all so much worse.

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IAB NZ looks to establish some ground rules on native advertising

By , 2015-05-28 15:57:12

Content marketing and its dodgy cousin native advertising are big areas of focus for brands and media owners at present. And they're also big areas of confusion, with no set rules on disclosure and very little data for this market. The IAB NZ's Standards & Guidelines Council is aiming to change that and has set out on a mission to gauge the level of activity, build a resource on the topic and help educate and showcase what is currently being offered in New Zealand.

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Spark expands its partnership portfolio, looks to solve SME headaches with apps

By , 2015-05-28 15:51:19

To simplify the process of scouring through apps to find the best ones, Spark Digital has introduced a new offering called Spark Digital Apps that gives small- to medium-sized enterprises (SMEs) access to the core digital tools they need to run their businesses. StopPress chatted to the recently appointed Spark Digital marketing manager Mark Redgrave about the thinking behind this move.

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Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

By , 2015-05-28 14:53:03

We live in visual times. We also live in an age of showoffery, where the experiences we now seem to crave over material goods are enhanced through sharing (and social validation). Brands and agencies have figured out a few clever ways of getting in on the rise of user-generated content, whether it's Instagram printers at events or social media-enabled photobooths, but Hamilton-based app developer Kapja has launched a new app called Biz Brand Cam, which it says is the first fully customisable app of its type available to download directly from the Apple App Store.

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200,000 Kiwis are using Adblock Plus; should advertisers be concerned?

By , 2015-05-28 13:00:25

Ad avoidance software provider Adblock Plus recently announced that it would be extending its service to mobile devices, leading Sarah Kavanagh, the acting chair of the IAB NZ Mobile Council, to raise a series of concerns about the increasing use of tools designed to dodge ads in the online space. And the extent of the issue on a local level has now been revealed, with Ben Williams, the spokesperson of Eyeo (parent company of Adblock Plus), saying that the company already has 200,000 active users in New Zealand. And, if international trends are anything to go by, then this is only set to increase over the next few years.

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Cutting out the crap

By , 2015-05-28 11:58:05

The vast majority of ads are an annoyance, and that seems particularly true of the largely ad-funded online realm. How else do you explain the fact that several hundred million people use ad blocking software? But D&AD and BETC Paris have tried to prove that people don't hate advertising, they just hate bad advertising, with a web browser extension called the Ad Filter.

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