StopPress

Marketing, advertising & media intelligence

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Sky commemorates Anzac Day, transports trenches into the present

By , 2015-04-21 15:57:06

Sky's History channel and DDB have teamed up for a unique Anzac activation in which fake trenches were set up in Auckland and Wellington with actors dressed as soldiers re-enacting what it would have been like during WWI.

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TVCs of the week: 21 April

By , 2015-04-21 13:46:17

A meaningful slow clap goes out to NZTA, Mitsubishi, Tasti, Spark and Coca-Cola this week.

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On Earth as it is in heaven

By , 2015-04-21 13:12:36

During the Cricket World Cup, Hyundai promoted its new Genesis sedan by putting cars on plinths—and in the path of some sixes—inside the grounds and trying to get people to answer a few questions about the car's various features in its animated TV ads. But they do things bigger in the US, so it used a few of them to send a message from a girl called Stephanie to her astronaut father.

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Living the extreme office life

By , 2015-04-21 12:36:33

A big part of GoPro's marketing strategy is to promote great footage captured by its users. And that often just proves how dull your own life is. Or is it? One office worker who strapped on a camera and made the footage into "an exciting GoPro commercial" doesn't think so.

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Movings/Shakings: 21 April

By , 2015-04-21 12:19:27

Industry happenings at Adhub, NZTE, NZME, Vodafone, Socialites, Anthem, Beat Communications and Contiki.

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Oi, you, no: Auckland Transport gives distracted drivers a telling off

By , 2015-04-21 12:14:34

NZTA has been talking about the perils of distraction for a while now. And Auckland Transport is on the same page. So it's released a new campaign that calls dangerous distracted drivers out—and asks witnesses to do the same.

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Shame on your name: NZTA shows the perils of old drinking habits, looks to change engrained middle-age behaviour

By , 2015-04-21 09:15:36

Back in December, the blood alcohol limit was lowered from 80 milligrams to 50 milligrams per millilitre, and while every human is different, that equates to about two standard drinks over two hours before drivers blow the bag. NZTA and Clemenger BBDO announced that change with a simple informational campaign. But, as they have been doing for years, they're now playing the emotional card. PLUS: How the changes have impacted the booze business.

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Pascall decision has customers crying over removed milk

By , 2015-04-20 20:03:07

Pascall has changed the recipe of its Milk Bottle lollies and removed the milk. And as is the case with most changes like this, customers are unimpressed with the new taste—and the concept.

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'Mobilegeddon' arrives: which of the nation's top sites fail Google's mobile-friendly test?

By , 2015-04-20 15:33:47

Growth HQ's James Kemp ran 65 of New Zealand's top sites through Google’s Mobile Tool to see how ready they were for the algorithm changes introduced today. And there were quite a few surprises in the mix.

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Radio New Zealand and NZME embark on public/private partnership with iHeartRadio deal—UPDATED

By , 2015-04-20 15:17:54

The Campbell Live saga has shown that commerce and current affairs often make uneasy bedfellows. But across on a different medium, the publicly funded Radio New Zealand and the commercially minded NZME are jumping into bed, with iHeartRadio now streaming Radio New Zealand National, Radio New Zealand Concert and Radio New Zealand International. And both sides think it's a win-win.

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Annoyingly reliable: Mitsubishi meets Murphy's Law in new Triton ute spot

By , 2015-04-20 14:23:20

Mitsubishi and Clemenger BBDO have had a fairly good run on the advertising front, with the retro campaign for the Mirage and the humorous take on hybrid technology to launch the MPEH Outlander standing out. Now it's released an ad promoting the just released Triton ute that talks up its reliability with the tagline 'You can bet on it'.

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Tasti draws attention to kiwi preservation with human reunification

By , 2015-04-20 13:44:44

Where brands used to simply advertise, now they're regularly 'creating content'—and often hoping to inspire warm fuzzies. Vodafone and True nailed it, Air New Zealand did it over Christmas, Samsung made a very special delivery in Australia and to show how it is helping to preserve our national icon, Tasti has got in on the act with 'Project Nest'.

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Simpler than it seems: Joseph Silk on using technology effectively

By , 2015-04-20 11:27:27

Digital innovations might be proliferating and making communication easier, but Chemistry Interaction's Joseph Silk argues that how we use these new tools will determine how successful they are in marketing.

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Burger King takes the moral high ground, stops offering toys in meals and advertising to kids

By , 2015-04-17 16:39:15

Burger King has cut toys from its kids’ meal options and stopped television advertising of its kids’ meals, and it says it's the first burger chain in New Zealand to do so.

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Clients respond to famous authors

By , 2015-04-17 16:19:28

Earlier this year, in an effort to encourage the entrants of the Winston Fletcher Fiction Prize to write freely, the competition organisers released a quirky campaign that places typical client feedback alongside the covers of three famous works of fiction. The targets of client dissatisfaction in this case are Salman Rushdie, Scott F Fitzgerald and Joseph Heller, and the comments in each instance criticise the very aspects that make their books so enduring.

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