StopPress

Marketing, advertising & media intelligence

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NZME launches Hokonui Radio in Hawera, looks for greater rural reach

By , 2015-04-02 09:00:02

NZME is set to launch its dedicated rural radio station Hokonui Radio in Hawera next week, with the aim of targeting the large farming community that lives there.

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Brands unleash April Fools' Day trickery—UPDATED

By , 2015-04-01 17:26:44

Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine's Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here's a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

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Furry petrolheads: Toyota introduces unconventional 'road experts' in new campaign by Saatchi

By , 2015-04-01 16:11:01

Toyota's busy period of marketing has continued with the launch of a new campaign via Saatchi & Saatchi that features a pair of possums—named Steve-O and Dave-O—discussing the high likelihood of being run over by a Toyota on account of "one in four" vehicles on Kiwi roads having been manufactured by the Japanese car company.

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Expedia nabs February Ad Impact award for taking viewers 'over the rainbow'

By , 2015-04-01 15:14:55

Expedia's Aussie-created 'where's your somewhere?' TVC has also resonated on this side of the ditch, with Colmar Brunton's team choosing it as the winner of the Februrary Ad Impact award.

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In-vehicle innovation set to keep Uber passengers' pies warm

By , 2015-04-01 13:03:36

Sixty-seven years is a long time to watch from the sidelines. So we’ve decided to step up. In a joint venture, NZ Marketing magazine, NZRetail, StopPress and The Register will enter the business market by installing our Gravy Train™ pie-warmers in every Uber cab.

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Half the nation tunes in to watch the Cricket World Cup final

By , 2015-04-01 12:57:23

he Cricket World Cup final on Sunday saw nearly half the nation sitting on the edge of their seats rooting for the Black Caps as Sky’s viewer ratings soared. The 11-hour match attracted a whopping 1,964,500 viewers across Sky Sport and Prime TV, with free-to-air channel Prime posting its highest ratings ever, according to Sky's director of communications Kirsty Way.

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I watch: a look at the data harvesters

By , 2015-04-01 10:13:26

FCB senior planner Keith Pinney looks at how electronic giants are harvesting our data while keeping one eye on the future in preparation for a time when the ones and zeroes we voluntarily relinquish become incredibly valuable.

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Introducing Pak 'n Shave

By , 2015-04-01 09:06:07

Every year, brands engage in a bit of April Fools' banter by devising ridiculous new offers. And in keeping with its quirky promotional tone, Pak 'n Save has this year sent out a release claiming to have have launched Pak 'n Save, an on-site beauty service called Pak 'n Shave.

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Getting the next generation hooked

By , 2015-03-31 16:56:03

A new PSA launched by the California Department of Public Health aims to to take on the E-cigarette industry and the harm that it is causing to the younger generation. Often marketed as the healthier alternative to standard cigarettes, E-cigarettes are in fact also addictive and can cause a high number of health risks to users.

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Suitable for Beckham and others

By , 2015-03-31 16:13:46

David Beckham and James Corden have created a hilarious juxtaposition in an underwear ad parody on the Late Late Show.

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Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

By , 2015-03-31 16:06:18

Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.

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TVCs of the week: 31 March

By , 2015-03-31 15:51:08

A round of applause goes to Anchor, Pak 'n Save and World Vision this week.

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Brother Design and Foodstuffs put in another strong showing at the Vertex Awards, pick up four gongs

By , 2015-03-31 14:31:15

Auckland brand and packaging agency Brother Design maintained its good form at the Vertex Awards by picking up gold, silver and bronze awards at the latest edition of the annual show.

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Finding the native advertising sweet spot

By , 2015-03-31 14:02:37

ICG director of content marketing John Baker considers whether native advertising is all its cracked up to be or if it's just advertorial dressed up in digital clothes.

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DDB and Paw Justice reunite, take aim at puppy mills

By , 2015-03-31 12:27:56

After its last successful campaign, DDB has again teamed up with Paw Justice launching a campaign yesterday that aims to push sites such as Trade Me into incorporating regulations to stop puppy milling. As part of the campaign dubbed 'Don't Trade Me', the agency and the not-for-profit listed auctions on Trade Me selling advertisements to support the campaign, and all of the ads sold out within the first five hours.

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