StopPress

Marketing, advertising & media intelligence

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Burger King takes the moral high ground, stops offering toys in meals and advertising to kids

By , 2015-04-17 16:39:15

Burger King has cut toys from its kids’ meal options and stopped television advertising of its kids’ meals, and it says it's the first burger chain in New Zealand to do so.

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Clients respond to famous authors

By , 2015-04-17 16:19:28

Earlier this year, in an effort to encourage the entrants of the Winston Fletcher Fiction Prize to write freely, the competition organisers released a quirky campaign that places typical client feedback alongside the covers of three famous works of fiction. The targets of client dissatisfaction in this case are Salman Rushdie, Scott F Fitzgerald and Joseph Heller, and the comments in each instance criticise the very aspects that make their books so enduring.

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Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

By , 2015-04-17 15:34:48

Last week, Coca-Coca Life hit Kiwi shelves, giving Kiwi consumers their first opportunity to purchase the stevia-based variant. But long before anyone in Auckland, Christchurch, Wellington or Dunedin was able to taste the drink, the Coca-Cola team headed south to the rustic setting of Otira to give the 87 permanent residents living there the first sampling rights. The proceedings that unfolded were captured on film and then edited into Coke's new TVC, which carries the 'Let Life surprise you' slogan.

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The Compendium: 17 April

By , 2015-04-17 15:26:51

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Nielsen numbers show stuff.co.nz moving up the top ten rankings, as other big sites lose audience

By , 2015-04-17 14:59:54

Last month, Fairfax announced some more changes to the structure of its newsroom, with a big focus on becoming a digital first media company. And Nielsen numbers show its hub stuff.co.nz continues to move up the top ten most popular site rankings while the majority have gone down year on year. But is this digital growth translating to dollars?

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Make-a-Wish foundation's little heroes hit TV for the first time with the help of Blacksand and Jason Paris

By , 2015-04-17 13:45:52

The Make-A-Wish foundation has made history by releasing its first ever TVC, with TVNZ Blacksand's Our Little Heroes campaign celebrating the heroic nature of children suffering life threatening medical conditions in the hope of gaining further reach to grant more wishes.

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With cameras increasingly in pockets, Canon continues to aim for the high ground with 'Change your lens, change your story'

By , 2015-04-17 13:22:25

With the rise of smartphone photography, it's tough out there for most camera manufacturers. The experienced and enthusiast photography market is the logical place for them to play and Canon is doing just that in a new campaign to show off its lenses and the difference they can make to telling a story. PLUS: how Apple, Samsung and other mobile manufacturers are changing the industry.

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A virtuous circle? Our First Home and the two sides of quantifying TV success

By , 2015-04-17 12:25:47

As we've seen with the Campbell Live debate, fans believe the importance of the show can't be reduced to ratings because it also serves an important social function. And broadcasters seem to be saying something similar when quantifying the success of reality shows that include a high level of sponsorship integration because they are leading to commercial results for advertisers. So is that also the case for the inaugural season of Our First Home, which wrapped up earlier this week after three live auctions?

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Jaguar signs up Murray Crane as first ambassador, offers car buyers a sartorial sweetener

By , 2015-04-17 10:47:23

Automotive brands are pretty keen on ambassadors. Audi has Simon Gault and Steve Dunstan, BMW has Jeff Wilson, Josh Emett and Kathryn Wilson and now Jaguar has joined the club and teamed up with the founder of Crane Brothers, Murray Crane, to launch its new XF and continue its sales momentum.

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Collect your own! TVNZ-NZ Marketing Awards begins the hunt for 'Mighty Marketers'

By , 2015-04-17 09:44:09

The 2015 TVNZ-NZ Marketing Awards are ready to be collected. So if you feel you’ve performed heroic feats of marketing over the past year, get ready to submit an entry and show us what you’re made of. PLUS: how to win two tickets to the awards and a night at the Langham.

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Let your imagination take control

By , 2015-04-16 17:16:03

Imagine being able to travel to a destination simply by imagining it. Well, with Russian Airline S7, you can in a sense with the Imagination Machine (created by Wieden+Kennedy Amsterdam in collaboration with Tellart), a unique installation that uses EEG-technology to turn participants' minds into game controllers.

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The value of competitive bickering: why the Global Mode stoush is good for consumers

By , 2015-04-16 16:57:31

CallPlus Group and ByPass Network Services Limited (BNSL) yesterday responded to the cease and desist letters sent out by Global Mode opponents Sky, MediaWorks, TVNZ and Spark. And rather than bowing down to the corporate juggernauts, the pair of organisations instead responded with a level of competitive enthusiasm that rarely makes it through the corporate PR force field.

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Webby Awards 2015: strong Kiwi presence at the 'Oscars of the internet'

By , 2015-04-16 16:57:03

The Webby Awards, which the New York Times has described as “The internet’s highest honour” and referred to by others as the Oscars of the internet, has come around again with nominees being announced last week. And there are a few talented Kiwi contenders, including Colenso BBDO, DDB, Special Group, Springload and Clemenger BBDO.

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Speak English and Mandarin simultaneously

By , 2015-04-16 15:03:10

Since its inception, Skype has served as means by which people living on opposite sides of the world could see and hear each other. For some time, it was the market leader and functioned independently without too much competition from other players. However, Google's move into online calling when combined other services such as Whatsapp and Viber have placed pressure on Skype to evolve its offering—and the service has done just that.

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Paper Plus and FCB play on emotions and imaginations with new rebrand and 'porky, green, loveable' mascot

By , 2015-04-16 14:32:57

Kiwi retailer Paper Plus and its agency FCB have enlisted the help of a goofy-looking alien character to bring excitement and imagination into the in-store experience. FCB's general manager of retail Kamran Kazalbash and head of planning David Thomason talk us through the rebranding journey.

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