StopPress

Marketing, advertising & media intelligence

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Colenso BBDO and Mars take New Zealand's first ever black pencil at D&AD

By , 2015-05-22 17:23:57

It was a record night for New Zealand agencies at this year’s D&AD awards in London with a standout moment of the night for Colenso BBDO/Proximity, when K9FM became the first ever New Zealand campaign to win a highly coveted Black Pencil, one of only five awarded globally this year.

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Vodafone launches new piggy positioning, retires James Rolleston

By , 2015-05-22 16:55:21

A piglet named Piggy Sue and a Southern Mail courier driver Keith will replace James Rolleston as the face of Vodafone on Sunday night when the telco launches a new brand campaign developed by FCB.

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The Compendium: 22 May

By , 2015-05-22 16:35:28

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Melting moments

By , 2015-05-22 16:18:12

Safety has long been a major focus of car companies. And VW has shown how important its safety features are with a powerful, shiver-inducing montage via Ogilvy Cape Town that zeroes in the most most important moment of one girl's life.

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BrandAid focuses on Dunedin's scenery and local characters to attract Kiwi tourists

By , 2015-05-22 16:06:46

Dunedin-based agency Brandaid and young production company ‘Two Bearded Men’ have created a new video for Enterprise Dunedin, and unlike many other videos about Dunedin, has steered well away from student life (and student revelry), focusing instead on the people and gems of the city.

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Eating to win: George Weston and Colenso BBDO promote the bread of champions

By , 2015-05-22 15:40:04

A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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Water-saving jeans, life-saving tears and Google martians: clever Kiwi ad cubs get the chance to head to Cannes

By , 2015-05-22 15:09:35

They say the children are our future, which is at times a worrying thought. But the way the world is changing, it's certainly true in advertising and a few of the young'uns from Media Design School have impressed some of the world's biggest creative brains and made the shortlist of the Future Lions.

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Colenso wins Grande Orca for K9FM, follows it up with Black Pencil at D&AD

By , 2015-05-22 14:58:16

Yesterday, at the Radio Rewired conference hosted in Auckland, the industry announced that Colenso BBDO's 'K9FM' campaign for Pedigree had won the Grande Orca for 2015. And the creative team at Colenso received additional good news overnight in that the campaign has also picked up a coveted black pencil at the D&AD Awards (it also won a yellow pencil).

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Movings|Shakings: 22 May

By , 2015-05-22 14:54:29

News from Fairfax, Tourism New Zealand, Marketo, Film Construction, TVNZ, Colenso BBDO, Exposure, Pure SEO and Countdown.

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Lessons from Kurt Vonnegut: writer, cultural commentator, PR man

By , 2015-05-22 13:08:15

Kurt Vonnegut is now seen as a counter-culture icon. But before that he worked in PR for General Electric before he hit the big time. And he can teach people in this industry something, says Kelly Bennett.

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NZ Radio Awards 2015: Hosking and The Edge pick up major gongs, MediaWorks wins network duel

By , 2015-05-22 12:48:03

At a time when radio is being disrupted by digital technology, one thing that has remained consistent is the importance of the personalities that produce the content on a daily basis. The executives across both commercial networks have on numerous occasions posited the local voices behind the microphones as key point of difference that traditional radio still has over its digital counterparts. And at last night's New Zealand Radio Awards, the industry commended those who have over the last year kept the airwaves alive with their voices, quirky promos and, increasingly, video clips. StopPress looks at who won what on the night. PLUS: see a gallery of snapshots from the night.

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MediaWorks releases Outrageous Fortune episodes online to build excitement for prequel Westside

By , 2015-05-22 11:56:10

MediaWorks is revisiting the West household with an Outrageous Fortune prequel called Westside, which follows the infamous Grandpa back in his hey day. In the lead up to the series MediaWorks has released all seasons of Outrageous Fortune online for free online to get fans excited, and in terms of streaming numbers it seems to be successfully rekindling interest.

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The machinist: Joseph Herscher's latest elaborate project set to hit the screen

By , 2015-05-22 10:44:09

Misplaced golf balls, unbalanced dominos, a fraction of a hair’s width short of hitting the basket – all the pitfalls of creating a Rube Goldberg Machine. They’re whimsical contraptions designed to complete the simplest tasks in the most complicated way possible, and one Kiwi’s made art out of it.

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Eating media lunch? How Kiwi companies have responded to Facebook's Instant Articles

By , 2015-05-21 17:14:16

Facebook has become a hugely important traffic source for many publishers. And last week Facebook announced the launch of a new feature called Instant Articles, which allows users to view articles from other websites (particularly enhancing mobile experience) without leaving the site. This is hoped to make for a faster loading time, more data about what users like to consume and therefore an enhanced overall user experience. And there are also benefits for the publishers. It's very early days for the scheme, but we thought we’d find out a bit about the initiative and whether New Zealand’s main media outfits are keen on the idea.

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IAB responds to Ad Block Plus' extension to mobile

By , 2015-05-21 16:53:55

Ad-blocking software company Adblock Plus claims that its software has already been downloaded over 300 million times across the world, and WARC wrote a story last year showing five percent of all internet users used the technology (in the US, 41 percent of 18-29 year olds claimed to use adblock software). This means that millions of ads served throughout the world on desktops and laptops do not reach their desired targets. Now the German company has announced that it is currently trialling an update of its ad-blocking software that enables Android users to block ads on their smartphones. So what's the industry doing about it?

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