Ads of the Week: 23 January

  • TVC of the Week
  • January 23, 2018
  • StopPress Team
Ads of the Week: 23 January

Who’s it for: DB Breweries by Colenso BBDO

Why we like it: Touching on the divisive nature of lager lovers and craft connoisseurs, the DB Breweries ad is a belter. Created by Colenso BBDO and Tim Bullock of Scoundrel, the advertisement has both groups of men standing on either side of a bar, bantering about their differences. Each group, the ‘lagies’ and the ‘crafties’ awkwardly sledge each other before the barman jumps over the table, intervenes and exclaims “aren’t we all just people - who like beer, let us put down our differences and pick up our similarities: DB export, hop lager”. Staggeringly, the groups unite and discuss the tasteful mix of ‘hops’ and ‘lager’ in the successful drop. 

Who’s it for: Sanitarium by DDB

Why we like it: Sanitarium’s new advertisement ‘the right type of energy’ is set in the familiar scene of a clogged bus, centred on a man as he contemplates standing up for an elderly lady hobbling down the aisle - something every man should do. Fueled by Up&Go, the man hoists himself up in a humorous encounter, as the relatively skinny gentleman exclaims he "never misses leg day". Humour is threaded through the mundanity of the scene, while the ad shows Up&Go users have the right type of energy, anywhere, anytime

Who’s it for: Toyota by Saatchi & Saatchi

Why we like it: Toyota’s relatively unusual, yet quirky advertisement ‘New Zealand's favourite for 30 years’ takes its audience through a timeline of a car awards ceremony, which Toyota consistently win. The advertisement takes its audience into series of the eras; beginning in the 80s, the 90’s and the 2000’s, subjecting two possums perched on a tree, peering into the car show. The possums are allocated distinct haircuts, representative of the era, including a frizzy mullet in the 80’s, shaggy long hair in the 90’s and a slicked up fringe for the 2000’s. Each decade the enthusiasm and excitement over victory wane as the public become accustomed to seeing Toyota win. 

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Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

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