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Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

  • Ad Impact
  • February 27, 2015
  • StopPress Team
Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Since launching its 'Do your thing better' brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother's day). But it decided to focus on the emotional power of connection for its Christmas push and it's taken Colmar Brunton's Ad Impact Award for its efforts.

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All New World's Christmases come at once with Ad Impact Award

  • Ad Impact
  • January 27, 2015
  • StopPress Team
All New World's Christmases come at once with Ad Impact Award

New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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Colmar Brunton award for Natures's Fresh 'No Nasties' ad

  • Ad Impact
  • December 1, 2014
  • StopPress Team
Colmar Brunton award for Natures's Fresh 'No Nasties' ad

Bread with "no nasties" wins Goodman Fielder the October 2014 Ad Impact Award from Colmar Brunton, while a slap of paint with a clap of the hands gain Clemenger BBDO a nod, and a quick save for Sealord gets Ogilvy & Mather an honourable mention.

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Smooth Visa-card-toting skaters take April Ad Impact Award

  • Ad Impact
  • June 10, 2014
  • Skye Wishart
Smooth Visa-card-toting skaters take April Ad Impact Award

Remember the slightly creepy corporate robot ad in 2011 for Visa Paywave? It almost made cash look cool. But in April this year the marketing changed tack with a sepia-coloured, quirky fantasy world made of skate bowls and skater girls and boys. It made contactless Paywave cards look so smooth the ad took out the Colmar Brunton Ad Impact Award for April.

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Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

  • Ad Impact
  • May 9, 2014
  • Ben Fahy
Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it's done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton's Ad Impact Award.

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Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora

  • Ad Impact
  • February 12, 2014
  • StopPress Team
Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora

A child promoting the joys of coffee might not initially seem like a good idea for a campaign, but Caffe Aurora's 'Stop Searching', which follows Modern Family's Rico Rodriguez as he hunts for the perfect espresso, has obviously caught the attention of the masses, because it has taken out the December round of Colmar Brunton's Ad Impact Award.

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