It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Marketing, advertising & media intelligence
Got a story? Email email@example.com
Anchor's 'Protein plus 30' campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
My Food Bag's 'Delivering bags of goodness' campaign by Saatchi & Saatchi came out on top in the latest round of Colmar Brunton's Ad Impact Awards, followed not far behind by Countdown's 'How good do savings feel?' spot by Ogilvy.
AMI's quirky renters insurance ad by Colenso BBDO has been named July's Ad Impact Award winner for its entertaining delivery of the policy.
Briscoes scoops up Colmar Brunton’s most impactful ad award of 2015 for its family-geared Christmas spot
Briscoes' 'Xmas' ad took out the top spot in Colmar Brunton's overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the 'most enjoyable' and 'most persuasive' ads respectively.
Bakers Delight spot comes out freshest of the batch in January, claims Colmar Brunton Ad Impact Award
There are few things quite as inviting as the smell of freshly baked bread as you walk past a bakery. And while scent is not yet the easiest thing to incorporate into advertising, Bakers Delight's 'Labour of Love' spot gave us a visual reminder of the freshly baked goodness available in their stores. PLUS: see which spots came in second and third place.
The Briscoes Lady, known to her loved ones as Tammy Wells, has become something of an advertising legend, appearing as the face of the retailer for over 25 years. And despite spending so much time in front of the camera, it appears she hasn't lost her touch, winning the latest round of Colmar Brunton's Ad Impact Awards.
DIY battle month: Dulux beats Gilrose Finance and Valspar to claim October's Ad Impact award—UPDATED
Dulux has won Colmar Brunton’s Ad impact award for October with its 'colour view 'TV spot, which demonstrates the ease of using the company’s app to experiment with alternate colour selections without having to whip out the paintbrush.
The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.
Air New Zealand's big 'where to next' brand ad, featuring Gin Wigmore's rendition of Tomorrow, has picked up the Colmar Brunton Ad Impact award for August.
Lotto Powerball's poignant tale about a boy's relationship with his father has pulled at the heartstrings of enough Kiwis to earn the spot Colmar Brunton's Ad Impact award for last month.
At the beginning of June, Gregg's released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand's cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.
The idea of multiple discovery is that "scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors." It happened with the theory of evolution, it happened with the discovery of oxygen and it's happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton's Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.
Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014
After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB's festive ad 'Dinner for two' has taken out the award for 2014’s Most Impactful Ad, with Samsung's G5 Days and Nestle Purina's 'Herding Cats' also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.