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Whittaker's claims July Ad Impact Award

  • Ad Impact
  • August 24, 2017
  • StopPress Team
Whittaker's claims July Ad Impact Award

Whittaker's star-studded 'Destinations' ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.

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Bakers Delight spot comes out freshest of the batch in January, claims Colmar Brunton Ad Impact Award

  • Ad Impact
  • March 2, 2016
  • StopPress Team
Bakers Delight spot comes out freshest of the batch in January, claims Colmar Brunton Ad Impact Award

There are few things quite as inviting as the smell of freshly baked bread as you walk past a bakery. And while scent is not yet the easiest thing to incorporate into advertising, Bakers Delight's 'Labour of Love' spot gave us a visual reminder of the freshly baked goodness available in their stores. PLUS: see which spots came in second and third place.

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Briscoes claims Christmas victory in latest Ad Impact round

  • Ad Impact
  • January 25, 2016
  • StopPress Team
Briscoes claims Christmas victory in latest Ad Impact round

The Briscoes Lady, known to her loved ones as Tammy Wells, has become something of an advertising legend, appearing as the face of the retailer for over 25 years. And despite spending so much time in front of the camera, it appears she hasn't lost her touch, winning the latest round of Colmar Brunton's Ad Impact Awards.

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Vodafone's newly connected granddad spot wins Colmar Brunton's Ad Impact Award for September

  • Ad Impact
  • November 10, 2015
  • Joshua Riddiford
Vodafone's newly connected granddad spot wins Colmar Brunton's Ad Impact Award for September

The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.

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Gregg's audio-visual feast lands Colmar Brunton Ad Impact award

  • Ad Impact
  • August 7, 2015
Gregg's audio-visual feast lands Colmar Brunton Ad Impact award

At the beginning of June, Gregg's released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand's cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.

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Beast wars: BP's lost rabbit beats Vodafone's lost pig in Colmar Brunton Ad Impact award

  • Ad Impact
  • July 7, 2015
  • StopPress Team
Beast wars: BP's lost rabbit beats Vodafone's lost pig in Colmar Brunton Ad Impact award

The idea of multiple discovery is that "scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors." It happened with the theory of evolution, it happened with the discovery of oxygen and it's happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton's Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.

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Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014

  • Ad Impact
  • April 28, 2015
  • StopPress Team
Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014
Client and agency, together as one.

After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB's festive ad 'Dinner for two' has taken out the award for 2014’s Most Impactful Ad, with Samsung's G5 Days and Nestle Purina's 'Herding Cats' also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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