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Prime's losses are MediaWorks' gains as Sky changes its free-to-air focus

Prime's losses are MediaWorks' gains as Sky changes its free-to-air focus

From March, Prime News, which airs on Sky-owned Prime, will be produced by the MediaWorks news division at their Auckland Flower Street Studios as part of a new deal between the two networks. And the deal comes with additional revenue potential for MediaWorks, because the network will also be selling advertising and sponsorship associated with the show. PLUS: Top Gear heads to TV3.

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All New World's Christmases come at once with Ad Impact Award

All New World's Christmases come at once with Ad Impact Award

New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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Anchor and Colenso play the cute kid card to fight against declining milk consumption

Anchor and Colenso play the cute kid card to fight against declining milk consumption

Milk consumption is declining in a number of developed markets, with the Washington Post stating that the average American drinks 37 percent less milk today than they did in 1970. Similar trends are evident in New Zealand, with the Herald estimating that it has decreased from 139 litres a head a year in 1974 to about 81 litres a head last year. There are a number of reasons for that, including rising prices, a proliferation of other beverage options and one recent study that appeared to turn the received wisdom of milk's health benefits on its head. But, following on from Fonterra's Milk in Schools Initiative, Anchor and Colenso BBDO are continuing their mission to get cow juice into the gullets of more New Zealanders by convincing parents that milk helps grow healthy kids.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Moa says cheers to beers and pioneers

Moa says cheers to beers and pioneers

Moa Beer launched its new pioneer-focused packaging late last year. And its latest marketing initiative continues down that patriotic road by trying to bind us together through the sharing of stories of everyday New Zealanders, something it's calling 'How to Brew a Country'.

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TVCs of the Week: 27 January

TVCs of the Week: 27 January

Anchor's charming tale and Bigpipe's random instances of coffee chaos get the nod of approval this week.

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Departing Duster's Wellington tales

Departing Duster's Wellington tales

Following the news that Clemenger BBDO's long-serving executive creative director Philip Andrew has handed over the reins, we've decided to republish a sidebar from an agency profile in NZ Marketing that talked about the formative days of the Wellington agency.

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Movings/Shakings: 27 January

Movings/Shakings: 27 January

Industry happenings at Spark, NZME, Dentsu Aegis, MediaWorks, Icebreaker, Pure SEO and Vega.

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MediaWorks and Radio Tarana hook up, aim to capitalise on growing Indian market

MediaWorks and Radio Tarana hook up, aim to capitalise on growing Indian market

MediaWorks Radio and Radio Tarana (which has been broadcasting in New Zealand since 1996) have formed a new partnership in an effort to create fresh commercial opportunities for their respective clients. And the move makes sense for both the network and radio station, given the demographic changes in New Zealand over the last two decades.

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2015 New Zealand International Business Awards finalists announced

2015 New Zealand International Business Awards finalists announced

International business success comes with a huge amount of blood, sweat and tears but that doesn’t deter some of New Zealand’s most innovative companies from breaking down business barriers offshore. Their hard work gets recognised in the much-coveted New Zealand International Business Awards.

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Corona lends a fundraising hand to Piha lifesavers

Corona lends a fundraising hand to Piha lifesavers

Corona is supporting the Piha Surf Life Saving Club in a bid to raise funds for the redevelopment of the facilities located at the popular, and unquestionably dangerous, beach on Auckland's West Coast. To assist the fundraising efforts, Corona has arranged an auction of surf photography as well as launching a pop-up bar to quench beachgoers' thirst during the summer months.

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Danielle Barclay on leading the Auckland charge for Greater Group

Danielle Barclay on leading the Auckland charge for Greater Group

Founded 25 years ago and based in Melbourne, retail design specialist Greater Group recently crossed the Tasman to open an office here at the Steelworks Building in Mount Eden in Auckland. This is the fourth arm of the business to open and follows on from the opening of the branches in Hong Kong and Shanghai. And to lead this latest addition to its operation, Greater Group has sent across its general manager of global brand and strategy, Danielle Barclay, someone who is quite familiar with working in New Zealand, having worked her for several years earlier in her career. So StopPress asked her a few questions about what she hopes to acheive now that she's back on this side of the ditch.

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