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Owner/Marketer: Kirsten Taylor, SleepDrops

  • Owner/marketer
  • July 31, 2015
  • StopPress Team
Owner/Marketer: Kirsten Taylor, SleepDrops

Like many entrepreneurs, Kirsten Taylor served as the guinea pig during the testing phase for her product. And after being impressed by the results, she decided to make it available to consumers.

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Better Burger's delicious design

  • Design
  • July 31, 2015
  • Shannon Sleeman
Better Burger's delicious design

Burger joints appear to be popping up left right and centre, emerging as a better quality alternative to traditional fast-food chains. And Britomart-based Better Burger is trying to create a point of difference with its eye-catching branding.

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Countdown goes back to the collectables well once again, this time with Disney Pixar

  • Marketing
  • July 31, 2015
  • StopPress Team
Countdown goes back to the collectables well once again, this time with Disney Pixar

The human urge to collect is a powerful one (and makes for excellent television). And our local supermarkets have been tapping into this urge in recent years, whether through tiny groceries or animal cards. In pretty much every case, the nation seems to have gone completely mad for them, with swap meets being organised, black markets being established and kids regularly tugging on parents' pants demanding the full set and the associated plastic tat. Now Countdown has struck up a deal with Disney Pixar for its latest collectables campaign, Domino Stars.

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FQ brings its style home with Life brand extension

  • Media
  • July 31, 2015
  • Holly Bagge
FQ brings its style home with Life brand extension

Bauer’s Fashion Quarterly released its latest offering Fashion Quarterly Life this month which includes content about stylish interiors, health and well-being, wine trends, inspiring people and more. We had a chat with Fashion Quarterly’s editor Sally-Ann Mullin to find out why it decided to release the issue in an already crowded home and lifestyle market and to see what feedback has been like so far.

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Should brands pin their hopes on Pinterest?

  • Marketing
  • July 30, 2015
  • Holly Bagge
Should brands pin their hopes on Pinterest?

While some big brands have been successfully using the likes of Snapchat and Instagram to market themselves, it would appear that Pinterest has been a little slower to take off here in New Zealand compared to abroad. However, with Pinterest announcing its Buyable Pins which began rolling out last month, we imagine many more brands will jump onboard once they’re available here. Here’s a look at the platform and a rundown of which New Zealand brands are using it.

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Sites for sore eyes: agencies and the art of online showoffery

  • web design
  • July 30, 2015
  • Ben Fahy
Sites for sore eyes: agencies and the art of online showoffery

Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it's often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

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Inside: Neighbourly

  • July 30, 2015
  • Holly Bagge
Inside: Neighbourly

After launching halfway through last year Neighbourly is growing quickly, with 142,000 households now signed up and a number of big brands getting onboard too. Having just launched its business platform, we thought it was about time we caught up with Neighbourly to see what it’s up to and how these brand partnerships are coming along.

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Sponsored content

Social media: a flight path for integration

“Integrated marketing—stitching complementary platforms together—is the real ‘silver bullet’ for marketers,” says Tom Reidy, Catalyst90 CEO.

Ford gets chatty with the All Blacks

  • Content
  • July 29, 2015
  • StopPress Team
Ford gets chatty with the All Blacks

New Zealanders are well-accustomed to getting whacked over the head with rugby ads and sponsorship activations. And that only increases in the lead up to—and during—the Rugby World Cup. Many of the tournament sponsors like Land Rover, Heineken, Mastercard and Coca-Cola have played their first promotional hands. And, among the All Blacks sponsors, Adidas has embraced the players' inner animals for Force of Black, Air New Zealand has upped its sponsorship and its efforts around the #crazyaboutrugby platform, Steinlager has teased the return of the white can and NZ Rugby even decided to do its own campaign. Now Ford and JWT have joined in with an online video campaign called The Driven that talks to three All Blacks about their driving habits and their favourite models.

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