Westpac has released a new brand campaign via DDB featuring long-time ambassador Richie McCaw in what is a more serious and direct approach for the bank compared to some of its previous ads, but its outdoor advertising shows it’s not losing its sense of humour.
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A source in the industry has revealed that there were concerns about the integrity of the Massey University pitching process, which culminated in the account being awarded to FCB.
On Tuesday Strategy Design and Advertising announced it would be merging with fellow Christchurch agency Simpatico Advertising. We chat to Strategy Group managing partner Geoff Cranko about the decision, and how the integration between the agencies is working out so far.
Nearables, hearables & wearables: Wayne Pick on how brands can benefit from the rise of three major tech trends
Future Tense (part 2): MediaWorks' Mark Weldon on bilateral markets, the unnecessary complexity of ratecards and the importance of 'co-opetition'
Beyond the Page: Woman's Day, Spark PHD and Unilever clean up with paid, owned and earned media strategy
Future Tense: MediaWorks' Mark Weldon on its new 'power news brand', the joy of integration and preparing for the future
A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand
Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.
In light of the TPPA signing yesterday, Hotwire NZ's Hamish Anderson looks at the huge influence brands can yield when they put their weight behind a cause and how corporates can bridge the gap between 'greed' and 'need'.
Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.
In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).
In what has become a rare sight over the years, RNZ has launched a major brand campaign via Rainger and Rolfe (alongside Lew Bentley from Headlight and Starcom), in a bid to promote the 'RNZ' insignia and reach an audience of one million people by 2020.
Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.
As the number of New Zealanders making a conscious effort to return to their grassroots increases, so too does demand for products with a natural spin, leading to a 25 percent increase in the organic sector from 2009 to 2012. Now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste. We look at how Grin Toothpaste is tapping into this growing market.
It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to a halt and shifted into damage control mode. But it's now looking to bounce back, launching its first TV campaign via its new creative partner.
The technological wizardry of contactless payment technology is gaining momentum, and ANZ is looking to draw further attention to it with a new campaign showing that even a confused dad, encumbered by a mountain of nappies, has the nous to make the magic swipe.
Fullers and Burger Burger have teamed up to play cupid for a match-making campaign via Motion Sickness Studio. Hoping that burgers and wine are the perfect aphrodisiac, the two companies will host dates for lucky entrants looking for love.
Burger King's 'Backyard BK BBQ' campaign via Colenso BBDO which was launched last week, and allows punters to apply online for a chance to cook their mates some juicy Whopper burgers has seen impressive results, with more than 11,000 entries so far.
OgilvyChange business director Renee Jaine looks at how marketers can use behavioural science to start this year on a good note.