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Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

Not a shampoo ad: Colenso completes the 'Must be Milk' trilogy

Anchor has released the last in a three-part series of ads via Colenso BBDO and Flying Fish as part of the ‘Must Be Milk’ campaign, which stresses the importance of milk for healthy teeth, muscles and now hair. The latest instalment features a young Kiwi model called Imogen and plays out like a standard shampoo ad before shifting to something quite different.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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DDB and Paw Justice reunite, take aim at puppy mills

DDB and Paw Justice reunite, take aim at puppy mills

After its last successful campaign, DDB has again teamed up with Paw Justice launching a campaign yesterday that aims to push sites such as Trade Me into incorporating regulations to stop puppy milling. As part of the campaign dubbed 'Don't Trade Me', the agency and the not-for-profit listed auctions on Trade Me selling advertisements to support the campaign, and all of the ads sold out within the first five hours.

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Movings/Shakings: 31 March

Movings/Shakings: 31 March

Industry happenings at FCB, TVNZ, MediaWorks, RadiumOne, ApolloNation, Raydar, Ad2one, Snakk Media and Pead PR.

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Hirepool swears in MediaR

Hirepool swears in MediaR

Hirepool has brought mediaR onboard as its new full service partner following a "rigorous” creative pitch that is understood to have involved five agencies.

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Brands continue backing the Black Caps in print

Brands continue backing the Black Caps in print

Although Brendon McCullum and his squad will return to New Zealand without the coveted Cricket World Cup trophy tow, the team has certainly won the hearts of the nation and, as a corollary, the continued support of the companies that sponsored the team as the action unfolded over the last few weeks. And this has seen several brands take out print ads dedicated to the efforts of the Black Caps in the Herald.

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Brand Black Caps: how do you measure success?

Brand Black Caps: how do you measure success?

The recent storyline couldn’t be better for the Black Caps. A dream run at the World Cup including winning in the last few balls against South Africa, record beating scores and packed grounds to experience the big occasions. So how has the Black Caps brand fared through this process? Julian Smith has a look.

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The Bachelor NZ trots along nicely for MediaWorks, attracts decent TV and on-demand audiences

The Bachelor NZ trots along nicely for MediaWorks, attracts decent TV and on-demand audiences

It's still early days, but The Bachelor NZ has thus far performed well for MediaWorks, particularly in the 25-54 category that media agencies prioritise when purchasing ad slots. According to Nielsen's online ratings, the show has attracted over 100,000 viewers aged between 25 to 54 in each of the episodes that have screened to date. And these ratings have been consolidated by strong on-demand stats as well. PLUS: MediaWorks looks into introducing a registration model to its 3Now platform.

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The Media Counsel founder Glenda Wynyard convicted on 11 counts of fraud

The Media Counsel founder Glenda Wynyard convicted on 11 counts of fraud

The Serious Fraud Office (SFO) earlier today sent out a release confirming that Glenda Wynyard, former director and owner of now-defunct company The Media Counsel (TMC), has been found guilty in the Auckland District Court of 11 out of 13 Crimes Act charges laid. Her sentencing trial will now follow on 24 April.

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