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'Milk was a good choice': Anchor flexes for next instalment of 'Must be Milk'

'Milk was a good choice': Anchor flexes for next instalment of 'Must be Milk'

Anchor's latest campaign via Colenso BBDO aims to bring some of the benefits of milk to life—and, ideally, reverse declining milk consumption—by showing a selection of real stories. And, following on from the first teeth-related ad, it's moved onto showing how it helps grow muscle with a beautifully made spot featuring a dancer called Nathan.

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Wiki NZ re-launches, aims to make data less daunting

Wiki NZ re-launches, aims to make data less daunting

Innovative data-sourcing site Wiki New Zealand launched in December 2012 as something of a test model to see what users wanted from the site and how it could run more efficiently. Two years on, the site has now been redesigned and chief executive Lillian Grace says feedback has been "overwhelmingly positive".

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Kenshoo puts all its programmatic tools into a single box

Kenshoo puts all its programmatic tools into a single box

Active in the Kiwi market since 2011, Search marketing software provider Kenshoo recently announced the launch of a mobile display channel service in partnership with AppNexus, a company that facilitates more than 16 billion ad buys through real-time bidding every day. And following on from this, the company has also brought together all its software under a single platform called Infinity Suite.

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The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

The perils of Twitter, a telco on Snapchat and online communities: Socialites founder Wendy Thompson on why brands need a social media agency

So risky is Twitter that Wendy Thompson, the founder of social media agency Socialites, advises clients not to dabble in platform. And while this might sound counter-intutive coming from someone who pays the bills thanks to social media, Thompson's company has already generated some impressive results for major brands such as Mitre 10 and Spark, and she has just penned House of Travel into her ledger. So is this a case of digital smoke and mirrors or is a social media agency something that more businesses should think about bringing onboard?

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Samsung talks itself up, rather than talking Apple down, with Galaxy S6 launch

Samsung talks itself up, rather than talking Apple down, with Galaxy S6 launch

People who like new things were treated to the live-streamed unpacking of Samsung's Galaxy S6 and S6 Edge this week at the Mobile World Congress in Barcelona. And, instead of referencing its main competition Apple with its long-running 'the next best thing is already here' campaign, it's changed its tune slightly, backed its more stylish metal and glass-laden phones and gone with the line 'next is now' for its early promotional clips.

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Richie McCaw and Sonny Bill get deep in 'Take Today' Adidas campaign

Richie McCaw and Sonny Bill get deep in 'Take Today' Adidas campaign

Adidas has released a new global campaign about seizing the moment, which features some of the world’s top athletes, including All Blacks Richie McCaw and Sonny Bill Williams. The campaign features 30-second TVCs of top athletes from around the world who are at the top of their game in their respective sports, delivering short monologues about why they “take today”.

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Rise of the machines: PHDIQ's Jane Stanley on digital metrics, ad fraud and the role of social

Rise of the machines: PHDIQ's Jane Stanley on digital metrics, ad fraud and the role of social

In an ongoing series, StopPress chats to a few cerebral types in the industry on the expanding influence of digital technology and how agency life is changing in response to this. Last week, in the first edition of 'Rise of the Machines', we featured the creative perspective, and we now shift attention to the media side of the industry as we ask Jane Stanley, the PHD group strategy director and managing director of PHDIQ, a few questions.

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TVCs of the Week: 3 March

TVCs of the Week: 3 March

This week, a stoic nod of approval in the general direction of Bauer Media, Meridian and Speight's.

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Bauer, Designworks and Accenture play the acquisition game with a purchase apiece

Bauer, Designworks and Accenture play the acquisition game with a purchase apiece

Rather than developing capabilities from the ground up, acquisitions provide an effective means by which companies can incorporate new skills into their offerings. This has been seen internationally in purchases by the likes of Google and Facebook. But this trend is by no means exclusive to the residents of Silicon Valley. On this side of the world, Bauer Media, Designworks and Accenture have all recently acquired businesses to consolidate their offerings.

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NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of 'cricket golf'

NZ Golf and Augusto mix their sports as Ko and Dagg reunite for a spot of 'cricket golf'

With cricket excitement reaching an all-time high in New Zealand, plenty of commercial parasites are trying to make hay while the sun shines (top prize goes to Calendar Girls for its classic plane-based ambush advertising at Eden Park). Even golf is getting in on the act, with Lydia Ko and Israel Dagg reuniting to drum up interest in the sport—and support for the Black Caps.

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Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt's Live More Awesome charity

Samsung once again shows its tech in the wild, raises awareness of Jimi Hunt's Live More Awesome charity

Author, creative and eccentric innovator Jimi Hunt founded depression charity Live More Awesome to try to give other sufferers of depression the help he didn’t feel he had received. And while he says it has been hard to find large brands willing to be linked to the charity, that's starting to change, with Spark Foundation and the ZM radio network recently coming on board as sponsors and Samsung releasing a clip via Augusto showing Hunt putting its Galaxy Note 4 to good use. PLUS: get your tickets to the next edition of the World's Biggest Waterslide.

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Another SVOD deal: Vodafone to offer six months' access to Netflix—UPDATED

Another SVOD deal: Vodafone to offer six months' access to Netflix—UPDATED

In the lead up to the release of Netflix on 24 March, Vodafone has become the exclusive communications launch partner for the company in New Zealand and is trumpeting the arrival via a promotion that will give Vodafone subscribers on one of the available 24-month Red+ mobile plans six months' access to the subscription video on-demand (SVOD) platform.

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