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It's time: Richie McCaw and Westpac call for action

  • Advertising
  • February 5, 2016
  • Holly Bagge
It's time: Richie McCaw and Westpac call for action

Westpac has released a new brand campaign via DDB featuring long-time ambassador Richie McCaw in what is a more serious and direct approach for the bank compared to some of its previous ads, but its outdoor advertising shows it’s not losing its sense of humour.

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A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

  • Advertising
  • February 5, 2016
  • Damien Venuto
A drag queen, a stuntwoman and a pair of trampolinists walk into an Anchor ad as Fonterra bets big on brand

Fonterra is rolling out a major global platform in a bid to strengthen the Anchor brand in several international markets. Strategically developed by Colenso BBDO, various creative iterations of the core concept are set to appear in New Zealand, China and Sri Lanka (and later in Chile and Malaysia). The creative announcing the campaign to the local market is unreservedly audacious, seeming more akin to a gritty movie trailer for a series of interlinking stories than an ad for a dairy product.

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Air NZ and True nab January newspaper Ad of the Month Award

  • Advertising
  • February 5, 2016
  • StopPress Team
Air NZ and True nab January newspaper Ad of the Month Award

Remember on planes when tea was served in porcelain instead of polystyrene? Well, if you don't, Air New Zealand and True have offered a snapshot by delving into the airline's past and taking News Works' Newspaper Ad of the Month award for January with it.

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FCB erases the boundaries in strategic restructure, brings in Murray Streets and Dan West

  • Advertising
  • February 4, 2016
  • Damien Venuto
FCB erases the boundaries in strategic restructure, brings in Murray Streets and Dan West

Following on from last week’s news of his departure from Saatchi & Saatchi, Murray Streets has now been confirmed as the general manager for business innovation and strategy at FCB. This appointment comes as part of the launch of what FCB is calling “a fully integrated strategy unit”. We chat to head of media and strategy Rufus Chuter about what these changes mean for the agency. PLUS: a look at some of the other staff changes at the agency.

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Grin Toothpaste reaps the rewards of the organic boom

  • Advertising
  • February 4, 2016
  • Erin McKenzie
Grin Toothpaste reaps the rewards of the organic boom

As the number of New Zealanders making a conscious effort to return to their grassroots increases, so too does demand for products with a natural spin, leading to a 25 percent increase in the organic sector from 2009 to 2012. Now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste. We look at how Grin Toothpaste is tapping into this growing market.

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VW returns to TV with first spot by FCB

  • Advertising
  • February 3, 2016
  • Damien Venuto
VW returns to TV with first spot by FCB

It’s no secret that VW had a complicated 2015. The moment the emissions scandal struck, the brand jolted to a halt and shifted into damage control mode. But it's now looking to bounce back, launching its first TV campaign via its new creative partner.

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