This week has seen an executive shuffle at two of the nation's major media players. Following on from reports that MediaWorks group head of revenue Liz Fraser had resigned from her post to take up a new position at Air New Zealand, NZME has today announced the appointment of Laura Maxwell as its group head of revenue and Sandra King as general manger of market solutions. Update: NZME responds to a few questions regarding the changes.
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NZME has brought on board Irene Chapple as the NZ Herald’s new digital editor, who is returning to the Herald after ten years in other roles, and several years overseas.
During the Cricket World Cup, ANZ used its Dream Big initiative to get cut-through the marketing noise during the Cricket World Cup. Rather than focusing exclusively on the event, the bank brought its Black Caps sponsorship to life by travelling around the country showing its support for grassroots cricket by upgrading the facilities at various grounds around the country. And now, with the Rugby World Cup fast approaching, ANZ is at it again, this time renovating Waitemata Rugby Club in a new video posted to Facebook. The difference in this instance is that ANZ isn't even a sponsor of Rugby New Zealand, the All Blacks or the Rugby World Cup.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
Today the Flag Consideration Panel announced the shortlist of the flag designs consisting of four, which eligible voters will rank in the first binding postal referendum later this year. Twitter responses on the matter range from ambivalent, to angry and some of them are, from our view, quite funny. The somewhat heated responses reminds us of other flag designs and national symbols which people loathed to begin with before they became beloved national icons. We take a look at a few examples after sharing some of our favourite tweets on the shortlisted designs.
Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.
22 jobs to go at NZME following Pacific Magazines' decision to drop local versions of two mags—UPDATED
Pacific Magazines has confirmed that the Kiwi iterations of New Idea and Girlfriend will be discontinued and that it will not have any staff on the ground in New Zealand. And this has led to NZME serving termination notices to seven contractors and 15 staff.
Icebreaker has released a new ad called ‘Live wild. Be wild’, which is part of a larger campaign to be launched in New Zealand in the next six months. And as usual (and as has worked for it) the brand has again effectively emphasised a connection to nature.
Rob Limb argues that while the terms 'precision', 'predictability', 'fact-based decision making' and 'real-time contextual automation' are thrown around freely, marketers should still be focusing on the customers behind the numbers and ad tech.
As is often the case with cancer, the sufferer's chances of recovery are drastically increased by early detection of the disease. However, when it comes to prostate cancer, many men tend to have inhibitions about having the rectal examination necessary to check for prostate abnormalities. For this reason, not-for-profit organisation Blue September has released a confronting message for its 2015 campaign that encourages men to "man up and give prostate cancer the finger".
Napier, Nelson, New Plymouth and (North) Palmerston? Jetstar promotes its latest regional routes after seeking advice from its Facebook fans--UPDATED
Jetstar introduced its new flight destinations today after running a Facebook-based campaign where it uploaded videos of its regional tour and asked its Facebook fans for advice on which activities to partake in in each destination.
Orcon, Slingshot and Flip will come under the creative direction of a single agency, following confirmation that Rapp will take over all three brands. This move brings an end to Orcon's partnership with Contagion, Slingshot's with Mr Smith, and Flip's with Sugar & Partners, and it will also see the PR responsibilities associated with each of the ISPs also redirected to the DDB offices as Mango takes over.
OMD Group vacated its College Hill premises, its home for over a decade, to shift into a stylish new office space in Mt Eden. Here’s the lowdown on the new space and the thinking behind it.
TVNZ’s news department has been basking in impressive ratings in recent months. And Matt McLean has been part of the reporting and presenting team for around seven years, moving between Close Up, Breakfast and One News. The 28-year-old shares his love of Buzzfeed quizzes, pop music and TJ Perenara.
Industry happenings at Facebook, GrownUps, Marketing Association, Fairfax, Ideas Shop, InMobi and Vizeum.
As Auckland grows, so too does Auckland Transport (AT), the body in charge of the city's public transport. Since it sprung from the loins of the Super City in 2009, it has, understandably, been focused more on operational improvements than commercialising its assets. But that's set to change with AT consolidating its outdoor advertising and signing a nine year contract with Ambient Group, which was acquired by the soon-to-launch QMS Media back in May for an undisclosed sum.