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Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

Coca-Cola sweetens the lives of the 87 residents of Otira with stevia

Last week, Coca-Coca Life hit Kiwi shelves, giving Kiwi consumers their first opportunity to purchase the stevia-based variant. But long before anyone in Auckland, Christchurch, Wellington or Dunedin was able to taste the drink, the Coca-Cola team headed south to the rustic setting of Otira to give the 87 permanent residents living there the first sampling rights. The proceedings that unfolded were captured on film and then edited into Coke's new TVC, which carries the 'Let Life surprise you' slogan.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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With cameras increasingly in pockets, Canon continues to aim for the high ground with 'Change your lens, change your story'

With cameras increasingly in pockets, Canon continues to aim for the high ground with 'Change your lens, change your story'

With the rise of smartphone photography, it's tough out there for most camera manufacturers. The experienced and enthusiast photography market is the logical place for them to play and Canon is doing just that in a new campaign to show off its lenses and the difference they can make to telling a story. PLUS: how Apple, Samsung and other mobile manufacturers are changing the industry.

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A virtuous circle? Our First Home and the two sides of quantifying TV success

A virtuous circle? Our First Home and the two sides of quantifying TV success

As we've seen with the Campbell Live debate, fans believe the importance of the show can't be reduced to ratings because it also serves an important social function. And broadcasters seem to be saying something similar when quantifying the success of reality shows that include a high level of sponsorship integration because they are leading to commercial results for advertisers. So is that also the case for the inaugural season of Our First Home, which wrapped up earlier this week after three live auctions?

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The value of competitive bickering: why the Global Mode stoush is good for consumers

The value of competitive bickering: why the Global Mode stoush is good for consumers

CallPlus Group and ByPass Network Services Limited (BNSL) yesterday responded to the cease and desist letters sent out by Global Mode opponents Sky, MediaWorks, TVNZ and Spark. And rather than bowing down to the corporate juggernauts, the pair of organisations instead responded with a level of competitive enthusiasm that rarely makes it through the corporate PR force field.

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Webby Awards 2015: strong Kiwi presence at the 'Oscars of the internet'

Webby Awards 2015: strong Kiwi presence at the 'Oscars of the internet'

The Webby Awards, which the New York Times has described as “The internet’s highest honour” and referred to by others as the Oscars of the internet, has come around again with nominees being announced last week. And there are a few talented Kiwi contenders, including Colenso BBDO, DDB, Special Group, Springload and Clemenger BBDO.

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NZME launches integrated Anzac campaign—UPDATED

NZME launches integrated Anzac campaign—UPDATED

NZME recently helped to raise in excess of $300,000 for children caught up in the Syrian strife through World Vision's 'Forgotten Millions' campaign, which was fronted by journalist Rachel Smalley. And now, the company is turning its attention to another good cause by using all its available channels to raise funds for the RSA in the lead up to the centennial anniversary of Anzac Day.

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Too many cooks in the content kitchen?

Too many cooks in the content kitchen?

Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.

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Tourism Wanaka embraces the power of social media with #Instameet

Tourism Wanaka embraces the power of social media with #Instameet

For many years, one of the primary tourism marketing strategies has been to pay for high-profile humans to come visit. Generally, that's been in the form of travel writers. But as social media democratises publishing and individuals gain huge audiences through various social channels, that's changing quickly. Tourism New Zealand has been embracing this for a while now (as has Contiki, which recently announced local YouTube star Jamie Curry would join its fourth roadtrip) and Tourism Wanaka got in on the act recently with its first official #instameet last weekend.

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Resn creates 1,000 self-destructing e-books for James Patterson fans

Resn creates 1,000 self-destructing e-books for James Patterson fans

In the lead up to the official release of his book Private Vegas, James Patterson made available a single edition of the book that would self-destruct after 24 hours. But it came with a pricetag of $300,000, making it exclusive one super rich fan. So, to appease his equally faithful but poorer fans, he commissioned the digital wizards at Resn to develop a website that provided 1,000 electronic copies of the book, each of which also self-destructed after 24 hours.

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