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Marketing, advertising & media intelligence

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Eating to win: George Weston and Colenso BBDO promote the bread of champions

Eating to win: George Weston and Colenso BBDO promote the bread of champions

A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.

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Colenso wins Grande Orca for K9FM, follows it up with Black Pencil at D&AD

Colenso wins Grande Orca for K9FM, follows it up with Black Pencil at D&AD

Yesterday, at the Radio Rewired conference hosted in Auckland, the industry announced that Colenso BBDO's 'K9FM' campaign for Pedigree had won the Grande Orca for 2015. And the creative team at Colenso received additional good news overnight in that the campaign has also picked up a coveted black pencil at the D&AD Awards (it also won a yellow pencil).

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Movings|Shakings: 22 May

Movings|Shakings: 22 May

News from Fairfax, Tourism New Zealand, Marketo, Film Construction, TVNZ, Colenso BBDO, Exposure, Pure SEO and Countdown.

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NZ Radio Awards 2015: Hosking and The Edge pick up major gongs, MediaWorks wins network duel

NZ Radio Awards 2015: Hosking and The Edge pick up major gongs, MediaWorks wins network duel

At a time when radio is being disrupted by digital technology, one thing that has remained consistent is the importance of the personalities that produce the content on a daily basis. The executives across both commercial networks have on numerous occasions posited the local voices behind the microphones as key point of difference that traditional radio still has over its digital counterparts. And at last night's New Zealand Radio Awards, the industry commended those who have over the last year kept the airwaves alive with their voices, quirky promos and, increasingly, video clips. StopPress looks at who won what on the night. PLUS: see a gallery of snapshots from the night.

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MediaWorks releases Outrageous Fortune episodes online to build excitement for prequel Westside

MediaWorks releases Outrageous Fortune episodes online to build excitement for prequel Westside

MediaWorks is revisiting the West household with an Outrageous Fortune prequel called Westside, which follows the infamous Grandpa back in his hey day. In the lead up to the series MediaWorks has released all seasons of Outrageous Fortune online for free online to get fans excited, and in terms of streaming numbers it seems to be successfully rekindling interest.

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Eating media lunch? How Kiwi companies have responded to Facebook's Instant Articles

Eating media lunch? How Kiwi companies have responded to Facebook's Instant Articles

Facebook has become a hugely important traffic source for many publishers. And last week Facebook announced the launch of a new feature called Instant Articles, which allows users to view articles from other websites (particularly enhancing mobile experience) without leaving the site. This is hoped to make for a faster loading time, more data about what users like to consume and therefore an enhanced overall user experience. And there are also benefits for the publishers. It's very early days for the scheme, but we thought we’d find out a bit about the initiative and whether New Zealand’s main media outfits are keen on the idea.

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IAB responds to Ad Block Plus' extension to mobile

IAB responds to Ad Block Plus' extension to mobile

Ad-blocking software company Adblock Plus claims that its software has already been downloaded over 300 million times across the world, and WARC wrote a story last year showing five percent of all internet users used the technology (in the US, 41 percent of 18-29 year olds claimed to use adblock software). This means that millions of ads served throughout the world on desktops and laptops do not reach their desired targets. Now the German company has announced that it is currently trialling an update of its ad-blocking software that enables Android users to block ads on their smartphones. So what's the industry doing about it?

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Young & Shand's native-focused Nudge nails big licensing deal with Sharethrough

Young & Shand's native-focused Nudge nails big licensing deal with Sharethrough

Not quite two years ago, Ben Young, co-founder of Young & Shand, packed his bags and headed to New York to fill what he saw as a gap in the market for analytics around native advertising. Now its measurement tool Nudge has been given a major boost after entering a licensing agreement with one of the world's leading native advertising software companies, Sharethrough.

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John Campbell to leave MediaWorks

John Campbell to leave MediaWorks

Today, MediaWorks announced via a story published on 3News that John Campbell would be leaving Campbell Live and that the show would be replaced by an alternative current affairs programme in the 7pm slot. The new show is expected to start within the next six to eight weeks and will run Monday to Thursday, with a yet-to-be-announced entertainment show running on Friday evenings.

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