Holden New Zealand has released a new TVC for its Colorado, dubbed ‘Tow Truck’ via Special and Fish, featuring a hero who uses his vehicle to do a good deed.
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Fly Buys has made a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.
TVNZ-NZ Marketing Awards 2016: Lana Blair exceeds expectations for Lion, nabs Rookie Marketer of the Year
New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn't all that pretty.
TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. ...
FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.
Bcg2 has been appointed as the main creative agency for New Zealand Opera, taking control of the organisation's digital, radio and print creative. PLUS: find out who previously had the account, and take a look at some of the award-winning work NZ Opera has produced in the past.
We Uber, we Facebook, we Google, we Airbnb. So, TRA’s Colleen Ryan looks at whether the real test for branding success lies in a business becoming a verb.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges narrowed down the entries to a shortlist of 102 across 17 categories.
TVNZ has dubbed Duke its 'innovation station' – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to the channel's programmer Ed Kindred about what this means and what he's doing differently. PLUS: a look at how many Kiwis tuned into the Paralympics this year.
Flick Electric's Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.
Grand Designs has launched a new campaign ahead of its premiere of season two this Sunday on TV3, and this time it’s taken inspiration from New Zealand’s great outdoors.
TVNZ-NZ Marketing Awards 2016: Eat My Lunch provides food for thought
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a ...
You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.
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