We take a look at yesterday's new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
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Yesterday’s new season launch was Paul Maher's ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV's dead.
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand's Sarah Finnie and Jens Hertzum about the thinking behind the change.
TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.
Industry happenings at Dentsu Aegis Network, FCB, Z-Card NZ, Curious Film, Traverse and Filmgraphics.
D&AD Impact Awards 2016: Colenso BBDO follows up NZ’s first Black Pencil with first White Pencil–UPDATED
After picking up a coveted Black Pencil last year, Colenso BBDO has kept the bar high, picking up a rare White Pencil at the D&AD Impact Awards 2016.
Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as "the world's original triple dipped ice cream". However, we're not all that sure it hits the sweet spot of the great candid camera-styled stunt ads.
New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Noel Leeming’s Massive Sellout is back for another year and for those who aren't too keen on getting among the crowds, the retailer is offering a VIP experience with a robot to do the shopping for them.
TVNZ-NZ Marketing Awards 2016: DB Breweries goes in for the hard sell
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They ...
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.