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Studio Alexander's geometric effort wins Gareth Morgan's flag comp

  • Design
  • July 28, 2015
  • StopPress Team
Studio Alexander's geometric effort wins Gareth Morgan's flag comp

Over 9000 designs were submitted online as part of the government's $27 million flag consideration campaign (and many of them were 'avin' a laff). But businessman and philanthropist Gareth Morgan, who is a big proponent of changing the flag—"to bury this artefact that tells a lie and is an insult to Maoridom"—didn't feel the brief was adequate, didn't feel people understood the history of the existing flag and didn't feel the Treaty of Waitangi was being placed at the core of the process. So he decided to stump up $20k for an alternative competition and incentivise designers to come up with something that would tell the story of New Zealand. And Auckland design agency Studio Alexander beat out around 1000 entries for the prize with 'Wā kāinga / Home'.

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Tower’s new ad, featuring a bike-stealing penguin

  • Advertising
  • July 27, 2015
  • Holly Bagge
Tower’s new ad, featuring a bike-stealing penguin

When I was about six (after sneakily watching one-too-many scary movies) I thought I could turn myself into a cool vampire with a special potion made out of potato chips and juice that had been left on a window sill overnight to gain extra “power”. Turns out old Raro and soggy chicken chips only makes you spew, yet I still had the confidence and imagination to try. And that’s the message this new ad by Tower is getting across by asking children the rather odd question: “What would you do if a penguin stole your bike?”

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Red Seal and Sugar & Partners indulge in some chemical warfare

  • Advertising
  • July 27, 2015
Red Seal and Sugar & Partners indulge in some chemical warfare

The best outdoor and print ads are simple, visually arresting and try to create a smile in the mind. And natural health company Red Seal has managed to do just that with a campaign that illustrates its product-development philosophy of combining scientific research and naturopathic knowledge.

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Women’s Refuge warns about cyber abuse with latest campaign--UPDATED

  • Charity
  • July 27, 2015
  • StopPress Team
Women’s Refuge warns about cyber abuse with latest campaign--UPDATED

When we think about domestic abuse, examples that readily come to mind are likely the physical and verbal kind. Women’s Refuge is highlighting the fact that these aren’t the only concerns with its latest campaign which aims to fight against and raise awareness of technology’s role in abuse.

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Horse's Mouth: Bridget Lamont, Countdown

  • July 27, 2015
  • StopPress Team
Horse's Mouth: Bridget Lamont, Countdown

Over the past 11 years, Bridget Lamont has moved her way up the ranks at the green juggernaut of Kiwi retail to eventually become the general manager of marketing. She recently chatted to us about price wars, shouty retail advertising and the perception that Countdown isn’t a Kiwi company.

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TVNZ gets its slice of the restructure action, looks to remove around 30 roles

  • Media
  • July 24, 2015
  • Ben Fahy
TVNZ gets its slice of the restructure action, looks to remove around 30 roles

Modern media is awash in restructures. NZME is currently grappling with a multi-headed beast. MediaWorks TV is haemorraging viewers at primetime and trying to integrate its various platforms. Fairfax is in the throes of its News Rewired programme. And TVNZ, despite benefitting from the troubles of its free-to-air broadcast rival and clocking in with record share for One News and Seven Sharp, obviously doesn’t want to miss out, so it has embarked on a proposed restructure that aims to make it a fully digital media business and those changes are set to affect approximately 30 roles.

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Room with a view: NZ Rugby and Airbnb put special Eden Park box up for rent

  • Experiential
  • July 24, 2015
  • StopPress Team
Room with a view: NZ Rugby and Airbnb put special Eden Park box up for rent

Whether it's a tipi, a treehouse or a big boot, there are plenty of strange Airbnb rentals available. But a spot in a stadium is one we haven't seen before. That's what Airbnb and NZ Rugby have done to celebrate the Bledisloe Cup Match on August 15, with a competition offering four people the chance to win an overnight stay in a remodelled, All Blacks-themed box. PLUS: Airbnb's new ad and the ensuing parodies.

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Red Bull's cardboard creativity looks to inspire more lunatics to laugh in the face of gravity

  • Experiential
  • July 24, 2015
  • StopPress Team
Red Bull's cardboard creativity looks to inspire more lunatics to laugh in the face of gravity

For four years, the Red Bull Trolley Grand Prix has drawn the crowds and the competitors to the Auckland Domain with its heady brew of speed, creativity, dubious engineering and, ideally, low-level injury resulting from spectacular crashes. The gravity-fuelled competition is back for its fifth run on November 22 and Red Bull and Special Group have created a clever 'interactive' call for entries campaign to get more teams interested in competing (and, presumably, more sadists interested in watching them).

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