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Clemenger BBDO, Touchcast and Proximity come together as one

  • Advertising
  • March 29, 2017
  • StopPress Team
Clemenger BBDO, Touchcast and Proximity come together as one

The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.

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Explaining marketing automation: The agency

In this final instalment of a three-part series, we chat to Track's managing director Rob Limb to get an agency perspective on what New Zealand ...

Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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Fashion: the mouthpiece of cultural change

  • Regular voices
  • March 29, 2017
  • Claire Tutill and Rory Docherty
Fashion: the mouthpiece of cultural change

Micro-trends in fashion are constantly changing – one minute we’re being told we should be wearing harem pants, and the next you shouldn’t be seen dead in them. It’s near impossible to keep up with what’s in vogue at any given time. TRA marketing coordinator Claire Tutill and Auckland-based fashion designer and product developer Rory Docherty take a look at how fashion is a powerful vehicle for social change.

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features

A matter of trust: Patrick Gower on improving Newshub's political polling

Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. ...

Paying off: Kiwibank reflects on the success of Mind Over Money

  • Media
  • March 28, 2017
  • Erin McKenzie
Paying off: Kiwibank reflects on the success of Mind Over Money

Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.

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Movings/Shakings: 28 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 28, 2017
  • StopPress Team
Movings/Shakings: 28 March

Industry happenings at the Marketing Association, InMobi, Fish&Clips and Gemba.

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MediaWorks Radio CEO to step down

  • Movings/Shakings, brought to you by Marsden Inch
  • March 28, 2017
  • StopPress Team
MediaWorks Radio CEO to step down

MediaWorks has announced its Radio CEO Wendy Palmer will be stepping down at the end of April. In her place, David Gibbs, who has been assisting the radio team since the beginning of the year, will act as head of radio.

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AdFest 2017: Clemenger and Colenso recognised on an international stage

  • Advertising
  • March 28, 2017
  • StopPress Team
AdFest 2017: Clemenger and Colenso recognised on an international stage

While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.

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