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Number One Shoes finds a retail fit in Ogilvy

  • Account moves
  • July 3, 2015
  • Damien Venuto
Number One Shoes finds a retail fit in Ogilvy

Ogilvy has added to its retail portfolio by penning the Number One Shoes brand into its ledger. StopPress understands that there was no pitch involved in the account changing hands, and that Ogilvy and Number Shoes came to an agreement independently. Number One Shoes previously serviced its marketing and comms in-house, and this means that the change will lead to some redundancies at the business.

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The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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Mapping the good: new tech tracks where socially responsible consumers spend their dollars

  • July 2, 2015
  • Elly Strang
Mapping the good: new tech tracks where socially responsible consumers spend their dollars

Many studies have proven that consumers care more than ever about a brand’s social responsibility when shopping, but businesses are still tentative over whether being sustainable has monetary gain. Conscious Consumers wants to show businesses how highly shoppers value ethical companies with the Good Spend Counter. The Good Spend Counter is a way for consumers to show the causes they support through both an app and a website.

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Vodafone launches online safety guide, tugs at parents' heartstrings in campaign video

  • July 2, 2015
  • Damien Venuto
Vodafone launches online safety guide, tugs at parents' heartstrings in campaign video

Modern parents are at times ill-equipped to face these challenges—such as cyber bullying, screen addiction, inappropriate selfies and unsavoury browsing—in that they have no prior experience in dealing with issues like these. They are essentially new challenges for a new generation of parents. So, given the treacherousness of the online landscape, Vodafone has in conjunction with NetSafe and The Parenting Place launched a new suite of services that help parents navigate their way through some of these challenges. At a press even hosted at the Vodafone headquarters in Auckland today, Vodafone consumer director Matt Williams unveiled Digi-Parenting.co.nz, an online hub of articles, videos and printable guides offering practical advice for parents in the digital age.

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Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

  • Digital advertising
  • July 2, 2015
  • Damien Venuto
Yahoo launches in-stream native ad offering, gives selected brands the keys to its homepage

Self-service is common in supermarkets, petrol stations and at buffet restaurants, but not so much when it comes to producing content marketing pieces for publishing on a major website. And yet, this is exactly what Yahoo has been facilitating to certain selected clients over the last few months through the beta version of its new native ad in-feed platform that will soon be made available to the wider market. PLUS: a look at how Yahoo will stop unsavoury ads from making it onto its homepage.

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Freeview broadens its service, offers access to on-demand

  • July 1, 2015
  • Holly Bagge
Freeview broadens its service, offers access to on-demand

Far gone are the days where we got to the best point in our television show only to hear “cccsssshhhh” and see our screens produce an unnerving display of black and white fuzz as we frantically wrestled our bunny ear aerials into the most awkward and weird positions to get the picture back (only to have missed the best part). Luckily this hasn’t been a problem for a while, and our options for viewing television are always getting better, and today Freeview announced the launch of its new digital TV platform, FreeviewPlus, which allows Kiwis with the right technology to access on-demand video on new smart televisions.

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Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

  • July 1, 2015
  • StopPress Team
Young & Shand focuses on the suffering of ad folk for Semi-Permanent promo

For this year's edition of the Semi-Permanent speakers' event, Young & Shand has developed a slightly depressing campaign that looks at how over-worked creatives in the ad industry are. Showing scenes of the late-night activity going on in the offices of Saatchi & Saatchi, DDB, FCB and Colenso BBDO, the promotional video encourages creatives to remember to nurture their tired brains.

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