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Green Ideas and FishHead call it day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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features

'Fear nothing, live life as it comes and all will be well': the story behind Lewis Road Creamery

At the end of 2014, Lewis Road Creamery founder Peter Cullinane said that after creating New Zealand-made butter he intended to move further down the ...

Parris Goebel challenges Super Rugby stars to step up

  • Campaign
  • February 12, 2016
  • Erin McKenzie
Parris Goebel challenges Super Rugby stars to step up

New Zealand's rugby stars have now confirmed that their skills extend beyond making huge hits on the field in a new Super Rugby promo clip by Sugar & Partners that has them performing dance moves alongside choreographer Parris Goebel and her crew.

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Horse's Mouth: Faris Yakob on the value of attention—and the potential for attention collapse

  • Horses's Mouth
  • February 12, 2016
  • Ben Fahy
Horse's Mouth: Faris Yakob on the value of attention—and the potential for attention collapse

There’s no shortage of international experts being flown in to New Zealand to spread their wisdom to us New Zealand savages. But very few of them are as interesting and energetic as Faris Yakob, a dreadlocked ‘advertising philosopher’, the author of Paid Attention and co-founder of Genius Steals. He was brought out by OMD to speak at its annual conference. So Ben Fahy sat down for a wide-ranging discussion about everything from the myth of originality to the fallacy of the impression to the musings of David Foster Wallace.

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Movings/Shakings: 12 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 12, 2016
Movings/Shakings: 12 February

Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.

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MediaWorks gives Kiwis a 360-degree online tour of its news digs

  • Advertising
  • February 11, 2016
  • Holly Bagge
MediaWorks gives Kiwis a 360-degree online tour of its news digs

There's been a fair amount of hype surrounding 360-degree video in recent months, and MediaWorks has now jumped on the 360 bandwagon, producing a 360-degree news studio video with Reel Factory to show off the Newshub studio's new features. We chat to MediaWorks head of digital news Jono Hutchison to find out more about the clip and the potential of 360-degree video as an immersive news storytelling tool.

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Tinkering with the schedule and breaking down the fourth wall: TVNZ veers from the script for launch of Filthy Rich

  • Media
  • February 11, 2016
  • Damien Venuto
Tinkering with the schedule and breaking down the fourth wall: TVNZ veers from the script for launch of Filthy Rich

It’s been called New Zealand's most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and the pressure of promoting a show with such a hefty price tag.

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Their business has been called the ‘unsexy side of marketing’ by one of New Zealand’s leading business publications, but the partners of Auckland-based digital marketing ...

Katie Mills bids farewell to MediaWorks after 15 years—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • February 10, 2016
  • Damien Venuto
Katie Mills bids farewell to MediaWorks after 15 years—UPDATED

MediaWorks head of brand and marketing Katie Mills has ended her long tenure at the media company, taking up the position of general manager of marketing and communications at infrastructure consultancy Opus International Consultants.

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