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Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to ...

Retailers chase the 'back to school' dollars

  • Advertising
  • January 17, 2017
  • StopPress Team
Retailers chase the 'back to school' dollars

No doubt to the joy and relief of some parents, the start of the new school year is just on the horizon. So as kids and students start compiling their 'back to school kits', some brands are making the most of the country’s stationery and lunchbox fervour.

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Movings/Shakings: 17 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 17, 2017
  • StopPress Team
Movings/Shakings: 17 January

Industry happenings over the holiday period at Tourism New Zealand, 99, MediaWorks, CricHQ, IPSOS, Finch and Vena.

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features

The Great StopPress 'Year in the Rear': our take on 2016—and the final week to vote for your favourites

You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year ...

Year in Review: Erik Hay, Weta Workshop

  • Year in Review
  • January 16, 2017
  • StopPress Team
Year in Review: Erik Hay, Weta Workshop

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Erik Hay, head of media and communications at Weta Workshop, has to say.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Year in Review: Andrew Lewis, TRA

  • Year in Review
  • January 13, 2017
  • Andrew Lewis
Year in Review: Andrew Lewis, TRA

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Andrew Lewis, managing director of TRA, has to say.

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Year in Review: James Butcher, Pandora

  • Year in Reivew
  • January 12, 2017
  • StopPress Team
Year in Review: James Butcher, Pandora

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what James Butcher, sales director at Pandora NZ, has to say.

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Year in Review: Michael Fuyala, Bauer Media

  • Year in Review
  • January 11, 2017
  • StopPress Team
Year in Review: Michael Fuyala, Bauer Media

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Michael Fuyala, head of digital at Bauer Media, has to say.

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Year in Review: Alex Lawson, Carat

  • Year in Review
  • January 10, 2017
  • StopPress Team
Year in Review: Alex Lawson, Carat

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Alex Lawson, general manager at Carat, has to say.

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Year in Review: Deborah Pead, Pead PR

  • Year in Review
  • January 9, 2017
  • StopPress Team
Year in Review: Deborah Pead, Pead PR

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Deborah Pead, founder and chief executive officer of Pead PR, has to say.

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