Whether you’re a suburban travel agent, a plumber or a hairdresser, customers now expect the same convenient and instant service they enjoy and expect from world-famous online stores and more local household brands. Xero executive general manager of customer success Nigel Piper takes a look at how small business owners can keep up.
Digging up the bones: the media agency commission debacle
Over the last week, the media agency commission model has been given the axe by the National Business Review. It's a decision headed by publisher Todd Scott, who dished out plenty of heat to media agencies on social media, including declaring that the "gravy train reign is over”. StopPress asked fellow publishers and agencies if the model is in fact long in the tooth, or if Scott and the NBR have barked up the wrong tree.
The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.