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IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

Gray matters: microbrands are social brands

  • Voices
  • November 16, 2018
  • Graham Medcalf
Gray matters: microbrands are social brands

When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.

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Qrious and Adobe partner up

  • Digital
  • November 16, 2018
  • StopPress Team
Qrious and Adobe partner up
Qrious CEO Nathalie Morris

Qrious has partnered with Adobe to deliver data-powered customer engagement solutions using Adobe Experience Cloud for New Zealand companies.

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Radio stations to merge in MediaWorks restructure

  • Radio
  • November 15, 2018
  • Radio New Zealand
Radio stations to merge in MediaWorks restructure

A major restructure is underway at broadcaster Mediaworks, with its two biggest radio stations set to merge.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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New World and Clemenger Group launch 'Enjoy Better'

  • Advertising
  • November 15, 2018
  • StopPress Team
New World and Clemenger Group launch 'Enjoy Better'

To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and JustOne.

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Pip Elliott to leave MPA

  • Media
  • November 14, 2018
  • Caitlin Salter
Pip Elliott to leave MPA

Magazine Publishers Association executive director Pip Elliot has announced she will leave the position in December.

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