Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW, what he's learned from sessions and seminars, as well as the people he's met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.
Kiwibank and Banqer are on a quest to help Kiwi kids learn about the intricacies of financial literacy. The new online spot shows kids disclosing their finances - talking mortgages, insurance and loans.
Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch 'Bags Not', a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features, and see what other countries are doing to eliminate single-use plastic bags.
We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
Whether you’re a suburban travel agent, a plumber or a hairdresser, customers now expect the same convenient and instant service they enjoy and expect from world-famous online stores and more local household brands. Xero executive general manager of customer success Nigel Piper takes a look at how small business owners can keep up.
Digging up the bones: the media agency commission debacle
Over the last week, the media agency commission model has been given the axe by the National Business Review. It's a decision headed by publisher Todd Scott, who dished out plenty of heat to media agencies on social media, including declaring that the "gravy train reign is over”. StopPress asked fellow publishers and agencies if the model is in fact long in the tooth, or if Scott and the NBR have barked up the wrong tree.
The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.