When I saw StopPress introducing Zavy’s Social Scoreboard, I couldn’t help thinking that comparing how the top 25 traditional media advertising spenders in New Zealand have performed on social media, is great, as far as it goes; but it is microbrands that have been the greatest beneficiaries of advertising on social sites.
Marketing, advertising & media intelligence
Got a story? Email firstname.lastname@example.org
IABNZ Q3 Revenue Report: interactive revenue grows to $266 million
Qrious has partnered with Adobe to deliver data-powered customer engagement solutions using Adobe Experience Cloud for New Zealand companies.
A major restructure is underway at broadcaster Mediaworks, with its two biggest radio stations set to merge.
To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and JustOne.
Magazine Publishers Association executive director Pip Elliot has announced she will leave the position in December.