Marketing, advertising & media intelligence
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For this, the 102nd anniversary of Anzac Day, the RSA aimed to appeal to an increasingly cashless society while also highlighting the important work it does with modern veterans.
Colenso BBDO and Barnes, Catmur & Friends Dentsu had plenty to celebrate over the weekend after the APAC Effie Awards winners were announced. Both agencies received recognition on the international stage and ‘Brewtroleum’ stole the night by winning the coveted Grand Effie.
NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
Talent wars: should agencies be wary of Google, Facebook and Air New Zealand?
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe ...
When Boundary Road Brewery (BRB) re-launched its Chocolate Moose Chocolate Porter, it didn't want the announcement to go unnoticed with a simple social media post, so it turned to TBWA and Robbers Dog to bring back the moose with an epic journey.
By confronting the problematic use of the earth's resources and offering a solution, Z Energy has taken home Colmar Brunton's March Ad Impact Award for the second year in a row with 'We can do better'.
At the close of 2016, Netflix had broken the threshold of one million New Zealand users and Lightbox had doubled its numbers since 2015. However, that's not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they're happy to dip into different services.
It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.
Energising business - Shopper marketing goes strategic
Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to ...
A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go. PLUS: Yahoo New Zealand Facebook traffic redirected to Yahoo 7.
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
Accenture's Ben Morgan argues that it's important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
New technology means there's a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.