Faced with the challenge of changing retirees' perceptions that villages are "God's waiting room", Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
The business of journalism might be under threat, but the ability of the nation's journalists to tell stories that matter remains unscathed. Here's a rundown of winners for the 2017 Canon Media Awards.