"TV has done an excellent job so far, but it’s not your fame-maker anymore," says Facebook’s Paul McCrory in making an argument that Facebook and Instagram have taken the cultural place of television. So is he right?
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Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have collaborated on a limited-edition ‘Flox for Blunt’ umbrella to help raise interest in, and funds, for Oxfam NZ’s climate change initiatives in the Pacific region.
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
Outdoor advertising company Adshel NZ has partnered with the Wellington City Council and the Urban Art Foundation in an initiative to enrich the vibrancy of the capital city.
Spark Lab recently pitted social media against traditional advertising in a bid to see which would perform better in launching a product, a drink dubbed Kiwinade, in the local market.
KiwiPlates and Saatchi & Saatchi are encouraging people to express themselves in a campaign called ‘Whatever you’re into. Own it'.
It's become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching television shows to sitting in cinemas and to reading magazines, there's overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
KPEX has, since its inception in 2015, worked with the Rubicon Project as its primary partner.
This week New World, Arnott's, Briscoes and Kiwiplates show us how it's done.
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Fairfax Media has appointed Mark Stevens to the role of editorial director.
Bay Audiology won the business transformation award at this year's edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.