There are just a few days left to cook up your entry for the 2018 TVNZ-NZ Marketing Awards, so if you want to lord it over the peasants on awards night, you’d best get cracking and show us your thinking, planning and execution before 5pm Friday.
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Whittaker's, Vodafone, Lotto, Genesis and Holden show us how it's done.
Holden has been on a mission to shift perceptions of the brand and appeal to a broader range of drivers, particularly females, with its array of cars. And its latest campaign to launch the new Commodore, the model the brand has become synonymous with, is focusing on 'modern explorers'.
So the Trump Facebook drama has finally sunk data analytics firm Cambridge Analytica. In some respects, although it does sound odd to say it, I sort of feel sorry for them given how little real evidence there is that their Trump campaign had anywhere near the level of influence on the US election it is being accused of having.
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact Award.
Southern Cross Health Society is encouraging Kiwis to take a break from the busy and take their lives back in a new brand platform by True and MBM.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Colenso BBDO head of strategy Mylene Ong discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
Nigella Lawson is back on the screens for Whittaker’s and in this spot, she’s taken a step back in time to where it all started and how it got to where it is today—two new caramel products.
It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone's processing power to help fast-track cancer research. In a campaign by FCB, it's showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
A digitally-led approach: Little Giant's Mark Hurley on bringing digital, strategy and creativity together
On Friday night, journalists from around the country gathered to celebrate excellence in their practice – and there was plenty on show, with 355 finalists across 68 categories. The big winners on the night were The Weekend Herald and the New Zealand Herald's Matt Nippert.
Last night, a sell-out crowd of just under 1000 keen New Zealand media personalities came together for the 2018 Commercial Communications Council Beacon Awards, in association with NZME. In what was a celebration of the industry’s best work from the past year, the Viaduct Events Centre turned it on as the media industry leered up for the annual celebration.
We sit down with NZME's chief digital officer Laura Maxwell to talk about Driven, YUDU, and OneRoof platforms.
MediaWorks has appointed Dave Hine as chief digital officer and Glen Kyne to chief customer officer. The moves reflect a redesign in the business ensuring its digital offerings, user environment and client experience is at the core.